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Sony Launches 2017 Lineup of Its 4K HDR TVs in India

Sony Launches 2017 Lineup of Its 4K HDR TVs in India

By Akhil Arora | Updated: 19 June 2017 17:28 IST

Highlights

The range starts at Rs. 72,900 for 43-inch X70E
Goes up to Rs. 6,04,900 for 75-inch X94E
Most are already available via Sony stores

Sony has launched the 2017 models of its 4K HDR TV line-up in India, starting at Rs. 72,900 for the 43-inch model. A total of 17 models are being launched across six different series: X95E, X94E/ X93E, X90E, X82E, X75E, and X70E. While most of them go on sale this week in Sony stores across India, some will be releasing in the near future. There's no mention of Sony's OLED 4K TV, which stole the show at CES 2017.

The biggest and most expensive of the lot is the 75-inch X94E, which costs a whopping Rs. 6,04,900. The X95E is Sony's new top of the line 4K HDR TV, priced at Rs. 3,04,900 for the 55-inch model, and Rs. 4,04,900 for the 65-inch one. The X93E comes after that, coming in at Rs. 2,64,900 for 55-inch, and Rs. 3,64,900 for the 65-inch.

Stepping down further, you get the X90E series, which starts at a slightly more reasonable Rs. 1,54,900 for the 49-inch model. The 55-inch and 65-inch X90E models cost Rs. 2,04,900 and Rs. 2,84,900 respectively. Further down the line you've the X82E, costing Rs. 87,900 for 43-inch, Rs. 1,24,900 for the 49-inch, and Rs. 1,54,900 for the 55-inch.

In the X70E line-up, you can choose from the aforementioned 43-inch model, at Rs. 72,900. If you need something bigger, the 49-inch X70E costs Rs. 94,900. That leaves the X75E – in 43-, 49-, 55- and 65-inch variants – which don't have prices or a release date yet.

The reason the X94E is so expensive isn't just for its size (75-inch), but also because it has direct LED technology in its panel, as opposed to edge LED on the rest of the 2017 Sony line-up. That means the LEDs are behind the panel, which provides better contrast and brightness, at the expense of thickness and a premium. The X90E models also have direct LED.

To compensate on the X95E and X93E (which have edge LED), Sony is touting "Slim Backlight Drive+" for more brightness, which it says brings more accurate local dimming control. From X90E upwards, the Sony 4K HDR TVs also have better systems for picture processing, and clarity, and contrast enhancement.

In terms of connectivity, you get four HDMI inputs on X82E onwards. While the X82E has two on the side and the back, X90E has three on the side and one on the back. There is one on the side and three at the bottom in the X93E, X94E, and X95E. The X70E has three in total, two on the side and one in the back.

The entire Sony X-series runs Android TV 7.0 Nougat by default, with Sony's own interface running on top of it. The Android aspect is stressed on the remote as well, with dedicated buttons for Netflix, Google Play Store, and YouTube. All of Sony's 2017 Android TVs are part of Netflix's recommended programme, if that's a checkbox for you.

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