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Google Drops Cast Branding and Replaces It With Chromecast Built In

Google Drops Cast Branding and Replaces It With Chromecast Built-In

By Shekhar Thakran | Updated: 24 November 2016 12:15 IST

Highlights

Official switch from branding will reportedly be done in 2017
Google earlier renamed its Google Cast app to Google Home
Technology helps users to stream content to television or speakers

Google has been becoming increasingly serious about the branding on its products to help users identify its technology with ease. The company earlier renamed its Google Cast app to Google Home last month and has now decided to ditch the Google Cast branding from its Twitter account in lieu of the name 'Chromecast'.

Google has recently started to move away from its Google Cast branding on its own products as well as third-party products that support the technology and has instead referred to it as "Chromecast built-in", as reported by The Verge.

As per the report, the official switch from the Google Cast brand will happen in 2017 and Google says that it is being done to "help users identify the technology that they've come to enjoy and appreciate."

Even though the search giant still refers to the technology as Google Cast on its dedicated page, it does mention the 'Chromecast built-in' name in its description. The description about the technology reads, "Google Cast - also known as Chromecast built-in - is a technology that lets you cast your favourite entertainment and apps from your phone, tablet or laptop right to your TV or speakers."

Considering that users are able to better identify the technology by the name of the Chromecast dongle, which made it popular, it does appear to be a reasonable move by the company.

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