Bharat Sanchar Nigam Limited (BSNL) has unveiled an entry level new promotional broadband plan called Experience Unlimited Broadband 249 (BB249) postpaid. The move can be seen as a bid counteract Reliance Jio's mass appeal, though the state-run telecom operator in a statement says it is aimed at attracting new customers to BSNL's broadband services.
Users will get 2Mbps speed for the first 1GB of data, and thereafter get 1Mbps speed for the rest of the month. This means that if subscribers use about 300GB of data in a month, they are effectively paying less than Rs. 1 per GB of high-speed data.
The plan has been introduced as an introductory offer, and will go live from Friday, September 9. It will last for six months only, after which BSNL will migrate customers to the BBG Combo ULD 499 plan, with a cost of Rs. 499 per month. The BB249 plan also offers unlimited free calls between 9pm to 7am on all Sundays to any network in India. Outside of the free call bracket, BSNL will charge Re. 1 per 3 minutes for all BSNL network outgoing calls, and Rs. 1.2 per 3 minutes for all other network outgoing calls.
The BB249 plan is available new customers only, both ADSL and FTTH. Installation charges will be waived off during the promotional period.
Telecom operators across India have started cutting their prices following ahead of the introduction of Reliance Jio tariff plans, and now that they have been officially unveiled, we can expect more shaking up in the market. The Reliance Industries company has launched Jio Welcome Offer which offers free voice calling and unlimited data for three months. The unlimited data has a cap of 4GB usage daily, after which the speed throttles down to 128Kbps. After the welcome offer is over, Jio will still offer free voice calling, but will charge for data. Check out all Reliance Jio's tariffs here.
Catch the latest from the Consumer Electronics Show on Gadgets 360, at our CES 2026 hub.