Twitter 'Relaunches' TweetDeck, Set to Limit Access to Twitter Blue Subscribers by August

Charging for TweetDeck could boost Twitter's revenue — the firm has struggled to retain advertising revenue under Elon Musk's ownership.

By Reuters | Updated: 4 July 2023 07:44 IST

Twitter 'Relaunches' TweetDeck, Set to Limit Access to Twitter Blue Subscribers by August

Photo Credit: Twitter

Twitter made the announcement in a tweet detailing an improved version of TweetDeck with new features

Highlights

TweetDeck was previously free and is widely used by businesses
The change will take effect in 30 days
Individuals must pay $8 per month to verify their Twitter account

Twitter users will soon need to be verified in order to use TweetDeck, the social media company said in a tweet on Monday. The change will take effect in 30 days, the company said.

Twitter made the announcement in a tweet detailing an improved version of TweetDeck with new features. It was unclear if Twitter will charge users for both the new and old version of TweetDeck. Twitter did not immediately respond to request for comment.

We have just launched a new, improved version of TweetDeck. All users can continue to access their saved searches & workflows via https://t.co/2WwL3hNVR2 by selecting “Try the new TweetDeck” in the bottom left menu.

Some notes on getting started and the future of the product…
— Twitter Support (@TwitterSupport) July 3, 2023

Charging for TweetDeck, which was previously free and is widely used by businesses and news organisations to easily monitor content, could bring a revenue boost to Twitter, which has struggled to retain advertising revenue under billionaire Elon Musk's ownership.

The move comes just days after Musk said that both verified and unverified users would have a limited number of posts they could read per day "to address extreme levels of data scraping & system manipulation."

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His announcement sparked a fierce backlash from users on Twitter, and ad experts said it would undermine new CEO Linda Yaccarino, who started in the role last month.

Individuals must pay $8 (roughly Rs. 700) per month to verify their account, while organisations pay $1,000 (roughly Rs. 7,000) per month.

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© Thomson Reuters 2023

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