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Windows Phone is second most widely used mobile OS in Latin America: IDC

Windows Phone is second most widely used mobile OS in Latin America: IDC

By Anupam Saxena | Updated: 22 August 2013 17:40 IST

It looks like Windows Phone has been able to capture the Latin American market, becoming the second most widely used operating system in the region.

Research firm IDC has released its Mobile Phone Tracker report that notes that Windows Phone has been ranked second in Mexico, Colombia and Peru in the second quarter of 2013. The platform has been ranked second in Mexico for the second consecutive quarter.

As per the report, Colombia is one of the countries with the highest user preference ratings for Windows Phone, with 25.6 percent of the market share being dominated by the platform.

In other countries, including Argentina, Chile and Brazil, Microsoft's mobile platform has also grown in popularity, ranking third in the second quarter of 2013, as per the IDC report.

"Reports show an important increase in the positioning of this operating system in Latin America. The market availability of new devices will be a factor in ensuring this trend endures over the next three months," said Oliver Flores, regional manager for Mobile Phones at IDC Latin America.

Liliana Gonzalez, director of the Windows Phone Division for Latin America, stated that "during this year's Mobile World Congress, we set ourselves the goal of being the second most widely used mobile platform in Latin America by the end of 2013, and we are overjoyed to be able to announce that these reports show that we have achieved this five months before the end of the year." She also commented that, "We will continue working alongside Nokia to offer more and more people in Latin America the holistic experience which Windows Phone has for them, in order to offer a more personalised smartphone which is the best for the Windows environment and the best hardware for people and companies."

Previously, Microsoft had announced that Windows Phone had shipped more than the iPhone in seven market of the world in the quarter ending December 2012. The countries included Argentina, India, Poland, Russia, South Africa and Ukraine in addition to a group of smaller nations that include Croatia and rest of central and eastern Europe.

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