Samsung Not Planning to Replace Default Search Engine From Google to Microsoft's Bing Any Time Soon: Report

Samsung has suspended an internal review that explored replacing Google with Bing on its web-browsing app.

Advertisement
By Reuters | Updated: 19 May 2023 17:39 IST
Highlights
  • Samsung considering a potential shift to Bing was reported last month
  • Shares of Alphabet gained more than 1 percent in premarket trading
  • Microsoft shares were down about 1 percent
Samsung Not Planning to Replace Default Search Engine From Google to Microsoft's Bing Any Time Soon: Report

Google comes pre-installed on the Samsung's smartphones

Photo Credit: Samsung

Samsung Electronics will not change the default search engine on its smartphones from Google to Microsoft's Bing any time soon, the Wall Street Journal reported on Friday, citing people familiar with the matter.

Shares of Google-parent Alphabet gained more than 1 percent in premarket trading. Microsoft shares were down about 1 percent.

Samsung has suspended an internal review that explored replacing Google with Bing on its web-browsing app, which comes pre-installed on the company's smartphones, according to the report.

Google, Samsung, and Microsoft did not immediately respond to Reuters requests for comment.

Advertisement

A sizable part of the revenue earned by search-engine companies comes from their long-term partnerships with phone makers such as Apple and Xiaomi.

Google earns an estimated $3 billion (roughly Rs. 24,625 crore) in annual revenue from the Samsung contract, according to an April 16 report by the New York Times.

Advertisement

Samsung considering a potential shift to Bing was first reported last month and had weighed on Alphabet's shares at the time.

The integration of OpenAI's artificial intelligence technology into Microsoft-owned Bing has driven people to the little-used search engine and helped it compete better with market leader Google in page visits growth, according to data from analytics firm Similarweb.

Advertisement

At the time, Google's reaction to the threat was "panic" as the company earns an estimated $3 billion (roughly Rs. 24,625 crore) in annual revenue from the Samsung contract, the report last month said.

The report also mentioned that Google was racing to build an all-new AI-powered search engine that would offer a more personalized experience than its current service, which is also set to be upgraded with AI features.

© Thomson Reuters 2023  


Samsung's Galaxy S23 series of smartphones was launched earlier this week and the South Korean firm's high-end handsets have seen a few upgrades across all three models. What about the increase in pricing? We discuss this and more on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Affiliate links may be automatically generated - see our ethics statement for details.
 

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Samsung, Samsung phone, Google, Microsoft
Advertisement

Related Stories

Popular Mobile Brands
  1. Vivo X200 FE Launched in India With 6,500mAh Battery, Compact Design
  2. Up to 70 Percent Discount on Headphones During Amazon Prime Day Sale 2025
  3. Amazon Prime Day Sale 2025 Highlights: Top Last-Minute Deals on Day 3
  4. Realme 15 Pro 5G Display, Battery Details Confirmed Ahead of India Launch
  1. Earth’s Spin to Speed Up Briefly, Causing Shorter Days This Summer
  2. James Webb Telescope Spots Rare ‘Cosmic Owl’ Formed by Colliding Galaxies
  3. MIT Develops Low-Resource AI System to Control Soft Robots with Just One Image
  4. Ax-4 Astronauts to Return from ISS with 580 Pounds of Science Cargo
  5. NASA’s Mars Sample Return Mission May Survive with Lockheed Martin’s Low-Cost Proposal
  6. Oru Yemanin Kadhal Kadhai Now Streaming on Aha Tamil: What You Need to Know
  7. Google to Integrate ChromeOS and Android into a Single Platform: Report
  8. OpenAI Says Its Open-Source Reasoning AI Model Is Delayed Indefinitely
  9. iPhone 17 Series Colour Options Spotted via Leaked Lens Protection Covers
  10. Samsung Galaxy F36 5G Confirmed to Launch Soon in India: All Details
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.