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'Over 1.5 Million OnePlus One Smartphones Sold Across 35 Countries'

'Over 1.5 Million OnePlus One Smartphones Sold Across 35 Countries'

By Ketan Pratap | Updated: 24 July 2015 14:15 IST

OnePlus co-founder, Carl Pei, in a recent interview has revealed that the company has managed to sell more than 1.5 million OnePlus One smartphone across 35 countries since its launch. While talking to Wall Street Journal (WSJ), Pei stressed that the OnePlus One performed better than expected in its first year.

Talking about where he sees the company, Pei said that OnePlus can be positioned between affordable smartphone makers such as Xiaomi and premium players such as Apple and Samsung. On being asked about how OnePlus can compete against Apple and Samsung, the company's 25-year-old co-founder said, "You are innovative; you become big; you become slow; the market changes; you die off. Of course the big guys are going to be disrupted by the small guys."

(Also see: OnePlus 2 Touted as '2016 Flagship Killer')

Further explaining how the market has changed, "Traditionally, consumers with little information use a mental shortcut and think a higher price equals a better product. With the transparency of the Internet and user reviews, this entire equation is changing. Not only for smartphones, but also for restaurants, and for everything," he added. To refresh, OnePlus One smartphone was globally announced in April last year.

The company had been sticking with an invite-system for its One (Review | Pictures) smartphone ever since it began shipping the smartphone in June. While the invite-system pulled a lot of negative feedback from consumers, Pei said that the company needed to keep the handset's demand and supply balanced. It is also worth appreciating how the company managed to finally reach the milestone by just selling one product (with two storage variants) in select markets only and via the invite-system only. It removed the invite system in April this year.

To recall, OnePlus at the beginning of 2015 claimed that close to 1 million '2014 flagship killer' aka OnePlus One smartphones had sold. The Chinese smartphone maker in November last year had said it expected to touch the 1-million mark in 2014, but was not able to do so.

OnePlus is set to launch its OnePlus 2 smartphone at a virtual reality event on July 27.

OnePlus One

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Blazing fast performance
Good screen
Phenomenal value for money
Flexible CyanogenMod OS

Bad
Average camera
Disappointing battery life
Restricted availability

Read detailed OnePlus One review

Display 5.50-inch

Processor Qualcomm Snapdragon 801

Front Camera 5-megapixel

Rear Camera 13-megapixel

RAM 3GB

Storage 64GB

Battery Capacity 3100mAh

OS CyanogenMod 11S

Resolution 1080x1920 pixels

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Further reading: Android, Mobiles, OnePlus, OnePlus 2, OnePlus Mobiles, OnePlus One

Ketan Pratap

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Ketan Pratap is the editor at Gadgets 360 - with over 12 years of experience covering the technology domain. With a breadth and depth of knowledge in the field, he's done extensive work across news, features, reviews, and opinion pieces. But what's truly inspiring about Ketan is how he spends his free time. He's often found gazing at snow-capped mountains from over 20,000 feet while sitting on the hood of his car, taking in the breathtaking beauty of nature. His passion for the great ...More