There was a time when Microsoft couldn't stop talking about the innovation it was trying to bring to the smartphone market with its Lumia devices. The company believed that the line-up, tagged with its mobile platform, could compete with the likes of Apple and Google. However, things seem to have not gone according to the company's plans. Latest reports now suggest that the company might discontinue its "Lumia" brand by the end of this year.
According to a report by WinBeta, which quotes a company insider, Microsoft might bring an end to its Lumia brand of devices in December this year. Anyone who has been keeping the track of the company will not find this piece of news to be very shocking, as Microsoft has been struggling in the smartphone space, and even gave a permanent price cut to its Lumia smartphones Lumia 650 and Lumia 950 last month.
Currently there are four smartphones in Microsoft's Lumia line-up - Lumia 550, Lumia 650, Lumia 950, and Lumia 950 XL. As per the report, the company might discontinue the brand but will keep selling the devices till the existing stock lasts.
The declining sales and the constant rumours about a Surface phone have indicated in past that the company might be considering ending the Lumia line-up soon. Back in February, when the company unveiled its Lumia 650, the smartphone was being rumoured as the last Lumia device to be launched by the company, and we have not seen a Lumia phone since.
As per the rumours, the Surface Phone is expected to pack Snapdragon 830 and come with 8GB of RAM. The smartphone is expected to be launched in 2017.
Catch the latest from the Consumer Electronics Show on Gadgets 360, at our CES 2026 hub.