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- iPhone 15 Series Display Shipments Reveal Increased Demand Compared to Previous Models: Report
iPhone 15 Series Display Shipments Reveal Increased Demand Compared to Previous Models: Report
Despite an increase in price for the top-of-the-line model, Apple reportedly saw increased demand for the iPhone 15 Pro models in October.
Written by David Delima, Edited by Siddharth Suvarna | Updated: 28 November 2023 13:05 IST
Apple's iPhone 15 Pro Max (pictured) is more expensive than its predecessor
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iPhone 15 Pro and iPhone 15 Pro Max were launched earlier this year and Apple's high-end handsets could be on their way to becoming the most popular models in the series, according to a report. Market research firm Display Supply Chain Consultants (DSCC) reports that the iPhone 15 Pro and iPhone 15 Pro Max made up 71 percent of the panels shipped for the iPhone 15 series in October, up from 65 percent a month before. This year, Apple increased the prices of the iPhone 15 Pro Max due to camera and storage upgrades.
According to DSCC's latest Monthly Flagship Smartphone Tracker report, the iPhone 15 series also appears to be growing in popularity compared to the iPhone 14 and iPhone 13 series that were launched in 2022 and 2021, respectively. Based on shipment data for the iPhone 15 series, it appears that the latest models grew 16 percent over the iPhone 14 lineup, while they were 21 percent higher than the panel shipments for the iPhone 13 series of smartphones.
Apple's iPhone 15 Pro and iPhone 15 Pro Max models are growing in popularity, with a 6 percent rise (to 71 percent) in the share of iPhone 15 series panels shipped in October, according to the report. The iPhone maker could see increased growth in the coming months.
It is worth noting that the increase in shipments for the Pro models comes despite a price hike for the more advanced iPhone 15 Pro Max model. The top-of-the-line model features a periscope camera setup for improved optical zoom and the base option now comes with 256GB of inbuilt storage — double the amount available on its predecessor.
The Cupertino company's largest supplier for the panels on the iPhone 15 series is Samsung Display and the South Korean tech conglomerate had an 81 percent share — down one percent and up two percent compared to the iPhone 14 and iPhone 13 models in the same period last year.
Other firms have also started making panels for the iPhone 15 series — LG is reportedly manufacturing iPhone 15 Pro Max displays with an 18 percent share in panel shipments in October. Meanwhile, China's BOE had a 1 percent share in iPhone 15 panel shipments. Both companies also produce displays for previous iPhone models.
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- REVIEW
- KEY SPECS
- NEWS
- Good
- Big upgrades over the 14
- Excellent ergonomics, build quality
- Very good all-round performance
- Apple ecosystem benefits
- Bad
- Relatively slow charging
- Expensive
- Still a 60Hz display
Read detailed Apple iPhone 15 review
Display 6.10-inch
Processor Apple A16 Bionic
Front Camera 12-megapixel
Rear Camera 48-megapixel + 12-megapixel
RAM 6GB
Storage 128GB, 256GB, 512GB
OS iOS 17
Resolution 1179x2556 pixels
- KEY SPECS
- NEWS
Display 6.70-inch
Processor Apple A16 Bionic
Front Camera 12-megapixel
Rear Camera 48-megapixel + 12-megapixel
RAM 8GB
Storage 128GB, 256GB, 512GB
OS iOS 17
Resolution 1290x2796 pixels
- KEY SPECS
- NEWS
Display 6.10-inch
Processor Apple A17 Pro
Front Camera 12-megapixel
Rear Camera 48-megapixel + 12-megapixel + 12-megapixel
RAM 8GB
Storage 128GB, 256GB, 512GB, 1TB
OS iOS 17
Resolution 1179x2556 pixels
- REVIEW
- KEY SPECS
- NEWS
- Good
- Excellent display
- USB Type-C
- AAA gaming
- Excellent all-round performance
- Good primary and telephoto camera
- Customisable Action Button
- Bad
- Gets hot quickly when stressed
- Slow wired charging
- Expensive
Read detailed Apple iPhone 15 Pro Max review
Display 6.70-inch
Processor Apple A17 Pro
Front Camera 12-megapixel
Rear Camera 48-megapixel + 12-megapixel + 12-megapixel
RAM 8GB
Storage 256GB, 512GB, 1TB
OS iOS 17
Resolution 1290x2796 pixels
- REVIEW
- KEY SPECS
- NEWS
- Good
- Good overall performance
- Great camera quality in daylight
- iOS ecosystem and ease of use
- Bad
- Dated design and notch
- Very similar to iPhone 13
- Relatively slow charging
- Expensive
Read detailed Apple iPhone 14 review
Display 6.06-inch
Processor Apple A15 Bionic
Front Camera 12-megapixel
Rear Camera 12-megapixel + 12-megapixel
Storage 128GB, 256GB, 512GB
OS iOS 16
Resolution 1170x2532 pixels
- REVIEW
- KEY SPECS
- NEWS
- Good
- Great performance
- Versatile cameras
- Sharp, bright display
- Good battery life
- Bad
- Standard display refresh rate, intrusive notch
- Expensive
Read detailed Apple iPhone 13 review
Display 6.10-inch
Processor Apple A15 Bionic
Front Camera 12-megapixel
Rear Camera 12-megapixel + 12-megapixel
Storage 128GB, 256GB, 512GB
OS iOS 15
Resolution 1170x2532 pixels
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Further reading:
iPhone 15, iPhone 15 demand, iPhone 15 series, iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15 display, iPhone 15 Pro shipments, iPhone 15 Pro Max shipments, DSCC, Apple
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iPhone 15 Series Display Shipments Reveal Increased Demand Compared to Previous Models: Report
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