iPhone 15 Pro and iPhone 15 Pro Max Rumoured to Get a Price Hike This Year: Report

New features could make the new iPhone 15 Pro models more expensive.

Written by Sheldon Pinto, Edited by Siddharth Suvarna | Updated: 11 January 2023 16:18 IST

iPhone 15 Pro and iPhone 15 Pro Max Rumoured to Get a Price Hike This Year: Report

iPhone 14 Pro, iPhone 14 Pro Max were the first iPhones to feature the new Dynamic Island feature

Highlights

iPhone 15 models are expected to gain features from current Pro models
This could include Dynamic Island and a high-resolution camera
Apple could add more features to Pro models to justify its higher price

Apple iPhone 15 Pro and iPhone 15 Pro Max models are expected to get more expensive this year. While Apple managed to maintain a decent price gap between its Pro and non-Pro models last year, things may get a bit hard to justify with the new non-Pro models expected to get more ‘Pro' features like Dynamic Island and switch to high-resolution cameras. A new report now points out that Apple is expected to raise the price of its iPhone 15 Pro models even higher while packing in many more features than iPhone 14 Pro models.

A report on Weibo, first spotted by MacRumours, claims that the upcoming iPhone 15 Pro and iPhone 15 Pro Max models could be priced higher than the existing iPhone 14 Pro models. The source claims that price increase has been done to “widen the gap” between the upcoming iPhone 15 Pro models and the iPhone 15 Plus model. Going by US pricing, the Apple iPhone 14 Pro was launched at $999 while the iPhone 14 Pro was launched at $1099. As indicated by MacRumours, this would push the price of the base iPhone 15 Pro model over a thousand dollars this year.

The same Chinese source from Weibo also claims that with the iPhone 15 and iPhone 15 Plus are gaining more Pro features this year. So, Apple will need to add more features to its top-end Pro models to separate the two lineups in terms of pricing this year. MacRumours states that with iPhone 14 and 14 Plus turning out lower than expected Apple is trying out different strategies to increase the sales of its non-Pro iPhone models.

With the iPhone 14 and 14 Plus models Apple went with an older A15 Bionic processor with additional GPU cores (5 in all) for better performance. It also packed similar 12-megapixel camera sensors as before with minor improvements to performance as seen in our review.

In India, the Apple iPhone 14 is currently available from Rs. 79,900 while the iPhone 14 Plus sells from Rs. 89,900. The iPhone 14 Pro starts from Rs. 1,29,900 with the iPhone 14 Pro Max starting from Rs. 1,39,900.

Indeed, there's enough of a price gap compared to US prices, so it's a bit hard to imagine how much more Apple can justify an even higher price tag if the news turns out to be genuine. The iPhone 15 Pro models as per recent reports have been tipped to come with frames made of titanium instead of the usual stainless steel. The iPhone 15 models are tipped to feature this year's Apple A16 Bionic processor instead of newer silicon which is expected to make it to the Pro models.

Again, the news comes from a new source on Weibo so we would recommend taking this news with a pinch of salt.

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iPhone 14

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Good overall performance
Great camera quality in daylight
iOS ecosystem and ease of use

Bad
Dated design and notch
Very similar to iPhone 13
Relatively slow charging
Expensive

Read detailed Apple iPhone 14 review

Display 6.06-inch

Processor Apple A15 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel

Storage 128GB, 256GB, 512GB

OS iOS 16

Resolution 1170x2532 pixels

More Apple mobiles Apple mobiles price in India

iPhone 14 Plus

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Good overall performance
Great camera quality in daylight
iOS ecosystem and ease of use
Excellent battery life

Bad
Dated design and notch
Same SoC as iPhone 13 series
Relatively slow charging
Expensive

Read detailed Apple iPhone 14 Plus review

Display 6.68-inch

Processor Apple A15 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel

Storage 128GB, 256GB, 512GB

OS iOS 16

Resolution 1284x2778 pixels

More Apple mobiles Apple mobiles price in India

iPhone 14 Pro

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Superb display with always-on mode
Excellent overall performance
Good battery life
All cameras take high-quality stills and video
Regular iOS updates for many years

Bad
Extremely expensive
Relatively slow charging and transfer speed
Gets warm under heavy workloads
Limited customisation for Dynamic Island

Read detailed Apple iPhone 14 Pro review

Display 6.10-inch

Processor Apple A16 Bionic

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 12-megapixel

RAM 6GB

Storage 128GB, 256GB, 512GB, 1TB

OS iOS 16

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

iPhone 14 Pro Max

KEY SPECS
NEWS

Display 6.70-inch

Processor Apple A16 Bionic

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 12-megapixel

Storage 128GB, 256GB, 512GB, 1TB

OS iOS 16

Resolution 2796x1290 pixels

More Apple mobiles Apple mobiles price in India

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Further reading: Apple, Apple iPhone 15 Pro, Apple iPhone 15 Pro Max, Apple iPhone 15 Pro Price

Sheldon Pinto

Email Sheldon Pinto

Sheldon Pinto is based in Mumbai, and has several years of experience in reviewing smartphones and gadgets. As a Senior Reviewer at Gadgets 360, you will always find him deeply immersed in his reviews, switching from one phone to another. When the battery dies out, Sheldon is always browsing the web for a good sci-fi movie or reading up on cars and bikes. He also loves creating lists of interesting places to eat and travel. Sheldon is available on Twitter at @shellshocd, and you can mail him at ...More