iPhone 12 Series Crosses 100 Million Sales Mark in Seven Months, iPhone 12 Pro Max Has 29 Percent Share: Counterpoint

Counterpoint Research says the iPhone 12 is the fastest selling range from Apple since the iPhone 6.

By Tasneem Akolawala | Updated: 1 July 2021 10:54 IST

iPhone 12 Series Crosses 100 Million Sales Mark in Seven Months, iPhone 12 Pro Max Has 29 Percent Share: Counterpoint

US contributed to 40 percent of the global iPhone 12 Pro Max sales till April

Highlights

iPhone 12 series success was attributed to 5G support
Counterpoint says iPhone 12 range was less affected by pandemic
iPhone 12 Pro Max highest-selling device in the US consistently

iPhone 12 series cumulative global sales crossed the 100 million units mark within seven months of its launch according to analysis by Counterpoint Research. Apple was able to cross this milestone for the iPhone 12 series in April 2021, two months quicker than the iPhone 11 series. This means the iPhone 12 is the fastest selling range from Apple since the iPhone 6. Counterpoint claims that iPhone 12 range was widely more accepted because of 5G support on all models, and OLED displays on even the non-Pro models.

Counterpoint Research also says that consumers preferred the top-end version of the iPhone 12. The iPhone 12 Pro Max sales were 29 percent of the total series sales, compared to the 25 percent share for the iPhone 11 Pro Max last year. According to Counterpoint, this is one of the reasons for the iPhone 12 series grossing 22 percent more than the iPhone 11 series in the first seven months of its launch. Because of this, Apple's ASP (average selling price) for its phones was at an all-time high.

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Counterpoint says that even though Apple did not bundle the charger and headphones in the box, it did not seem to be a deal breaker, at least in the US, which contributed to 40 percent of the global iPhone 12 Pro Max sales till April. The iPhone12 Pro Max is said to be the highest-selling device in the US, consistently since December 2020.

Detailing other reasons for the iPhone 12 series success, Counterpoint explains, “The iPhone 12 series was also comparatively less affected by the pandemic than the iPhone 11 series. Also, consumers who held on to their devices last year due to the pandemic, upgraded to the 12 series.”

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iPhone 12 Pro Max

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Excellent build quality
Immersive display
Very good battery life
Versatile cameras
Speedy performance

Bad
Can be uncomfortable to hold
Heats up when gaming
Very expensive

Read detailed Apple iPhone 12 Pro Max review

Display 6.70-inch

Processor Apple A14 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel + 12-megapixel

Storage 128GB

OS iOS 14

Resolution 1284x2778 pixels

More Apple mobiles Apple mobiles price in India

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