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iPhone 11, iPhone SE (2020) Account for Half of US Sales in Q3 2020: CIRP Report

iPhone 11, iPhone SE (2020) Account for Half of US Sales in Q3 2020: CIRP Report

The new iPhone SE (2020) reportedly accounted for 22 percent of US iPhone sales during the quarter ending September 2020.

By Tasneem Akolawala | Updated: 27 October 2020 15:12 IST

iPhone 11, iPhone SE (2020) Account for Half of US Sales in Q3 2020: CIRP Report

Apple online and retail stores increased their sales to 21 percent in Q3 2020

Highlights

iPhone 11 accounted for 30 percent of sales in the third quarter
iPhone 11 range accounted for 64 percent of sales in same quarter
71 percent of iPhone buyers in the US opted for carrier partnerships

Apple iPhone Q3 2020 sales figures have been detailed in a new report from Consumer Intelligence Research Partners (CIRP) showing that the new iPhone SE 2020 model accounted for 22 percent of US iPhone sales during the quarter ending September 2020. The iPhone 11 range accounted for 64 percent of US iPhone sales during the quarter. This range includes the iPhone 11, iPhone 11 Pro, and the iPhone 11 Pro Max. Out of the 64 percent, 30 percent of the margin is held by the vanilla iPhone 11, making it the best-selling smartphone for the quarter. This means that the iPhone SE (2020) and iPhone 11 together accounted for over half of the iPhone sales in the US in the third quarter of 2020.

The CIRP report, as noted by 9to5Mac suggests that Apple stores, both retail locations and online, increased their share of total iPhone US sales in the quarter to 21 percent, compared to 13 percent in the same quarter last year. Josh Lowitz, CIRP Partner and Co-Founder says, “During a challenging quarter, with COVID-19 altering the retail landscape and delaying launch of new 2020 flagship models, the new SE model succeeded in attracting customers with old phones in need of an upgrade. Last fall's iPhone 11 family of phones continued to sell well, with iPhone 11 remaining the biggest single model, and one-third of customers opting for the premium-priced iPhone 11 Pro and 11 Pro Max.”

Online sales also saw a slight increase than last year, accounting for 40 percent of total iPhone sales in the US, compared to 33 percent in the same quarter last year. Similarly, offline sales saw a decrease from 67 percent to 60 percent year-on-year. Apple's own retail and online stores saw the same fate, with online sales increasing for the first time than retail.

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Mike Levin, CIRP Partner and co-founder added, “At 21 percent of total sales, it was among the best quarters we've seen in the past few years, and definitely the best September quarter, when iPhone customers are typically waiting to buy new models. And, Apple increased its share primarily through online sales, which for the first time exceeded retail store sales. COVID-19 disrupted consumer buying behavior, and Apple shut its physical retail shops for a period of months. Apple took share from both mobile phone carriers and Best Buy. Both maintained online sales at one-quarter to one-third of total sales.”

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In any case, 71 percent of total iPhone buyers in the US opted for carrier partnerships to purchase the handsets in the third quarter.

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iPhone SE (2020)

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Modern processor
Slim, light, easy to use
Good daylight camera performance
Regular iOS updates likely for many years

Bad
Dated looks and small screen
Single rear camera
Average battery life
Expensive

Read detailed Apple iPhone SE (2020) review

Display 4.70-inch

Front Camera 7-megapixel

Rear Camera 12-megapixel

Storage 64GB

OS iOS 13

Resolution 750x1334 pixels

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iPhone 11

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Best-in-class performance
Excellent battery life
Great cameras
Night Mode is a welcome addition
iOS offers regular, timely updates

Bad
Low-resolution display
Slow bundled charger
No PiP or other software features that utilise the big screen

Read detailed Apple iPhone 11 review

Display 6.10-inch

Processor Apple A13 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel

RAM 4GB

Storage 64GB

Battery Capacity 3110mAh

OS iOS 13

Resolution 828x1792 pixels

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Choose a variant

iPhone 11 Pro Max

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Best-in-class performance
Insanely good battery life
Great cameras
Night Mode is a welcome addition
iOS offers regular, timely updates

Bad
Expensive
64GB isn’t enough storage for a Pro device
No PiP or other features that utilise the big screen

Read detailed Apple iPhone 11 Pro Max review

Display 6.50-inch

Processor Apple A13 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel + 12-megapixel

RAM 4GB

Storage 64GB

Battery Capacity 3969mAh

OS iOS 13

Resolution 1242x2688 pixels

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Choose a variant

iPhone 11 Pro

KEY SPECS
NEWS
Variants

Display 5.80-inch

Processor Apple A13 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel + 12-megapixel

RAM 4GB

Storage 64GB

Battery Capacity 3046mAh

OS iOS 13

Resolution 1125x2436 pixels

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Choose a variant

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