India Smartphone Shipments Rise 3 Percent YoY in Q3, Samsung Retains Top Spot: Counterpoint Research

Apple grabbed 21.6 percent of the market share.

Written by Nithya P Nair, Edited by Siddharth Suvarna | Updated: 31 October 2024 17:41 IST

India Smartphone Shipments Rise 3 Percent YoY in Q3, Samsung Retains Top Spot: Counterpoint Research

Photo Credit: Samsung

Samsung maintained its top position in Q3 with a market share of 23 percent

Highlights

In terms of volume share, Vivo reclaimed the top spot
Nothing emerged as the fastest-growing smartphone brand
Motorola recorded 87 percent YoY growth

Smartphone shipments in India grew 3 percent year-on-year (YoY) for the July-September period (Q3) in 2024, reveals a new report by market research firm Counterpoint. The overall value of smartphones grew by 12 percent in the same quarter compared to last year. Samsung continued to lead the smartphone market with a 23 percent market share, while Apple came in a close second spot, followed by Vivo. Other Chinese smartphone brands claimed fourth and fifth positions in the list. The festival sales and new launches directed the positive growth in Q3.

Indian Smartphone Market Hits Record Value in Q3 2024

Counterpoint's Monthly India Smartphone Tracker report reveals that the country's smartphone volume grew by 3 percent YoY in Q3 2024, while its value surged by an impressive 12 percent YoY to reach a record for a single quarter. Like in previous quarters, Samsung got a major share of India's smartphone shipments and maintained its top position in Q3 with a market share of 23 percent. Integration of Galaxy AI features into its mid-range and affordable premium models in the A series helped the South Korean brand boost sales.

In terms of smartphone market value share, iPhone maker Apple grabbed 21.6 percent of the market share thanks to shipments of the iPhone 15, and iPhone 16 models ahead of the festival season in India. Vivo followed Apple at the third position with a 15.5 percent market share. Vivo's BBK siblings Oppo and Xiaomi came in fourth and fifth positions, respectively. Oppo had a 10.8 percent percent market share, while Xiaomi received an 8.7 percent market volume share.

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The report notes that the ongoing premiumisation trend fueled the value growth and earlier onset of the festival season driver the volume growth. “The market is increasingly shifting toward value growth, fueled by a premiumisation trend, which, in turn, is supported by aggressive EMI offers and trade-ins," said Counterpoint's senior research analyst Prachir Singh.

In terms of volume share, Vivo reclaimed the top spot with a 19 percent share, followed by Xiaomi with 17 percent. Samsung, Oppo and Realme came in the third, fourth and fifth positions, respectively. As per the report, Oppo emerged as the fastest-growing brand among the top five.

The Counterpoint report points out that Carl Pei's Nothing was the fastest-growing smartphone brand for the third consecutive quarter, recording a 510 percent YoY growth in shipments this quarter. The UK brand entered the top 10 for the first time in this quarter.

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Motorola recorded 87 percent YoY growth in the same quarter. Further, the report states that 5G smartphones achieved their highest-ever share of 81 percent in overall shipments. In the Rs. 10,001 - Rs. 15,000 segments, 5G penetration reached 93 percent.

iPhone 15

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Big upgrades over the 14
Excellent ergonomics, build quality
Very good all-round performance
Apple ecosystem benefits

Bad
Relatively slow charging
Expensive
Still a 60Hz display

Read detailed Apple iPhone 15 review

Display 6.10-inch

Processor Apple A16 Bionic

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 6GB

Storage 128GB, 256GB, 512GB

OS iOS 17

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

iPhone 16

KEY SPECS
NEWS

Display 6.10-inch

Processor Apple A18

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB

OS iOS 18

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

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Further reading: India Smartphone Shipments, India Smartphone Shipments Q3 2024, Counterpoint Research, Apple, Xiaomi, Vivo, Realme

Nithya P Nair

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Nithya P Nair is a journalist with more than five years of experience in digital journalism. She specialises in business and technology beats. A foodie at heart, Nithya loves exploring new places (read cuisines) and sneaking in Malayalam movie dialogues to spice up conversations. More