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Smartphone Shipments in India Grew 7 Percent YoY in H1 2024: IDC Report

Smartphone shipments to online channels grew by 8 percent YoY in H1 2024.

Written by Sucharita Ganguly, Edited by Siddharth Suvarna | Updated: 14 August 2024 17:57 IST
Smartphone Shipments in India Grew 7 Percent YoY in H1 2024: IDC Report

Photo Credit: Vivo

Vivo Y18 series (pictured) of smartphones were launched in India in H1 2024

Highlights
  • 5G smartphone shipments rose from 49 percent in Q2 2023 to 77 percent
  • Premium segment shipments fell 37 percent YoY in Q2 2024
  • The entry-premium segment saw the highest growth of 42 percent YoY
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Smartphone shipments in India grew 7.2 percent year-over-year (YoY) in the first half (H1) of 2024 where 69 million units were shipped, according to a report by a market research firm. The second quarter (Q2) of the year saw 35 million smartphones being shipped, which was a 3.2 percent YoY rise over Q2 2023 shipments. The report added that the latter half of the second quarter is a crucial indicator of the second half of the year with festival sales going up till November. Mid-quarter of Q2 2024 onwards saw the launch of new smartphones, mostly in the mid-premium and premium segments, primarily from China-based brands.

Indian Smartphone Market Q2 2024 Rise

According to an International Data Corporation (IDC) report, shipments of entry-level phones (priced under Rs. 8,400) dropped 36 percent YoY, capturing just 14 percent of the market share in Q2 2024, down from 22 percent in Q2 2023. Xiaomi lead this segment and was followed by Poco and Realme. 

The mass budget segment (from roughly Rs. 8,400 to Rs. 16,800) grew by 8 percent YoY, where the top three brands — Xiaomi, Realme and Vivo, made up 60 percent of the segment's market share.

The entry-premium segment (roughly Rs. 16,800 to Rs. 33,500) saw the highest growth of 42 percent YoY. Oppo, Vivo and Samsung made up 60 percent of this segment's market share.

However, the mid-premium segment (roughly Rs. 33,500 to Rs. 50,400) fell by 25 percent YoY in Q2 2024 from a 5 percent market share, down to 4 percent. In this segment, Vivo led with a 25 percent market share, followed by OnePlus and Oppo.

Shipments in the premium segment phones (roughly Rs. 50,400 to Rs. 67,100) fell 37 percent YoY in Q2 2024 capturing 2 percent of the market share. Most popular handsets in this segment were the iPhone 13, Samsung Galaxy S23 FE, iPhone 12, and OnePlus 12. However, Apple's market share in the segment increased 61 percent YoY, and Samsung's share grew from 21 percent in Q2 2023 to 24 percent in Q2 2024.

The super-premium segment (over roughly Rs. 67,100) continued to grow in Q2 2024 with a 22 percent YoY rise in shipments and captured 7 percent of the market share in Q2 2024 as compared to 6 percent in Q2 2023. The report noted that in this segment, the iPhone 15, iPhone 15 Plus, iPhone 14 and iPhone 14 Plus together made up 77 percent of shipments, giving Apple an 83 percent market share. The Samsung Galaxy S24 and Galaxy S24 Ultra, on the other hand, made up 11 percent of this segment's shipment and contributed to 16 percent market share of Samsung.

As per the report, 5G smartphone shipments increased from 49 percent in Q2 2023 to 77 percent in Q2 2024. Mass budget 5G smartphone shipments grew by 2.5x to 45 percent of market share. Among the most shipped budget 5G smartphones in Q2 2024 are Redmi 13C, Oppo F25 Pro, Realme 12x, Redmi 12, and Realme C65.

Indian smartphone shipments to online channels grew by 8 percent YoY in H1 2024, the IDC report added. Vivo led the overall smartphone shipments market in the country with a 16.5 percent share, followed by Xiaomi and Samsung at 13.5 percent and 12.9 percent, respectively.

Indian Smartphone Market H2 2024 Outlook

Despite Q2 2024 being the fourth consecutive quarter of YoY smartphone shipment growth, the report claimed that "muted consumer demand" and rising average selling prices (ASPs) "continue to restrict swift annual recovery."

The entry-premium segment (roughly Rs. 16,800 to roughly Rs. 33,500) is expected to "see healthy growth", according to the report. Meanwhile the entry-level (under roughly Rs. 8,400) will continue to face challenges this year despite affordable 5G smartphone launches. The report lastly noted that the marketing around generative AI (GenAI) smartphones will increase and promotional activities will rely on this feature in the upcoming quarters.

iPhone 13

iPhone 13

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Great performance
  • Versatile cameras
  • Sharp, bright display
  • Good battery life
  • Bad
  • Standard display refresh rate, intrusive notch
  • Expensive
Read detailed Apple iPhone 13 review
Display 6.10-inch
Processor Apple A15 Bionic
Front Camera 12-megapixel
Rear Camera 12-megapixel + 12-megapixel
Storage 128GB, 256GB, 512GB
OS iOS 15
Resolution 1170x2532 pixels
Samsung Galaxy S23 FE

Samsung Galaxy S23 FE

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • A flagship-level camera system that can shoot 8K videos
  • Great display that is very bright in daylight
  • IP68 water and dust resistance
  • Bad
  • Thick bezels
  • Slow Charging at 25W
Read detailed Samsung Galaxy S23 FE review
Display 6.40-inch
Processor octa-core
Front Camera 10-megapixel
Rear Camera 50-megapixel + 12-megapixel + 8-megapixel
RAM 8GB
Storage 128GB, 256GB
Battery Capacity 4500mAh
OS Android 13
iPhone 12

iPhone 12

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Very good build quality
  • Dolby Vision HDR video recording
  • Excellent cameras
  • Smooth performance in everyday use
  • Bad
  • Battery life could be better
  • Gets warm when stressed
Read detailed Apple iPhone 12 review
Display 6.10-inch
Processor Apple A14 Bionic
Front Camera 12-megapixel
Rear Camera 12-megapixel + 12-megapixel
Storage 64GB
OS iOS 14
Resolution 1170x2532 pixels
OnePlus 12

OnePlus 12

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • IP65 rated
  • Vibrant 120Hz QHD+ display
  • Excellent battery life
  • Fast wired and wireless charging
  • Smooth and bloatware-free software
  • Quality primary and telephoto cameras
  • Good for gaming
  • Bad
  • Minor quality issues
  • Ultra-wide angle camera could be better
  • Low light selfies are below average
Read detailed OnePlus 12 review
Display 6.82-inch
Processor Snapdragon 8 Gen 3
Front Camera 32-megapixel
Rear Camera 50-megapixel + 64-megapixel + 48-megapixel
RAM 12GB, 16GB
Storage 256GB, 512GB
Battery Capacity 5400mAh
OS Android 14
Resolution 1440x3168 pixels
iPhone 15

iPhone 15

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Big upgrades over the 14
  • Excellent ergonomics, build quality
  • Very good all-round performance
  • Apple ecosystem benefits
  • Bad
  • Relatively slow charging
  • Expensive
  • Still a 60Hz display
Read detailed Apple iPhone 15 review
Display 6.10-inch
Processor Apple A16 Bionic
Front Camera 12-megapixel
Rear Camera 48-megapixel + 12-megapixel
RAM 6GB
Storage 128GB, 256GB, 512GB
OS iOS 17
Resolution 1179x2556 pixels
iPhone 14

iPhone 14

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Good overall performance
  • Great camera quality in daylight
  • iOS ecosystem and ease of use
  • Bad
  • Dated design and notch
  • Very similar to iPhone 13
  • Relatively slow charging
  • Expensive
Read detailed Apple iPhone 14 review
Display 6.06-inch
Processor Apple A15 Bionic
Front Camera 12-megapixel
Rear Camera 12-megapixel + 12-megapixel
Storage 128GB, 256GB, 512GB
OS iOS 16
Resolution 1170x2532 pixels
iPhone 14 Plus

iPhone 14 Plus

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Good overall performance
  • Great camera quality in daylight
  • iOS ecosystem and ease of use
  • Excellent battery life
  • Bad
  • Dated design and notch
  • Same SoC as iPhone 13 series
  • Relatively slow charging
  • Expensive
Read detailed Apple iPhone 14 Plus review
Display 6.68-inch
Processor Apple A15 Bionic
Front Camera 12-megapixel
Rear Camera 12-megapixel + 12-megapixel
Storage 128GB, 256GB, 512GB
OS iOS 16
Resolution 1284x2778 pixels
Samsung Galaxy S24 Ultra

Samsung Galaxy S24 Ultra

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Bright display with fewer reflections
  • Great battery life
  • Useful AI features
  • Excellent performance
  • Top-quality cameras
  • Longer software support
  • Bad
  • Expensive
  • Relatively slower charging speeds
Read detailed Samsung Galaxy S24 Ultra review
Display 6.80-inch
Processor Snapdragon 8 Gen 3
Front Camera 12-megapixel
Rear Camera 200-megapixel + 12-megapixel + 50-megapixel + 10-megapixel
RAM 12GB
Storage 256GB, 512GB, 1TB
Battery Capacity 5000mAh
OS Android 14
Samsung Galaxy S24

Samsung Galaxy S24

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Compact design
  • Vibrant 120Hz display
  • Capable processor
  • Good overall camera performance
  • Bad
  • Average battery life
  • Recycled design
  • AI features free till 2025
Read detailed Samsung Galaxy S24 review
Display 6.20-inch
Processor octa-core
Front Camera 12-megapixel
Rear Camera 50-megapixel + 12-megapixel + 10-megapixel
RAM 8GB
Storage 128GB, 256GB, 512GB
Battery Capacity 4000mAh
OS Android 14
Redmi 13C 5G

Redmi 13C 5G

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Stylish design
  • Supports most 5G bands
  • Full-HD video streaming
  • Bad
  • Plenty of bloatware
  • Spammy notifications
  • Display could be brighter
  • Soft speaker
  • Poor camera performance
  • Slow charging with packaged charger
Read detailed Xiaomi Redmi 13C 5G review
Display 6.74-inch
Processor MediaTek Dimensity 6100+
Front Camera 5-megapixel
Rear Camera 50-megapixel + 0.08-megapixel
RAM 4GB, 6GB, 8GB
Storage 128GB, 256GB
Battery Capacity 5000mAh
OS Android 13
Resolution 720x1600 pixels
Oppo F25 Pro 5G

Oppo F25 Pro 5G

  • KEY SPECS
  • NEWS
Display 6.70-inch
Processor MediaTek Dimensity 7050
Front Camera 32-megapixel
Rear Camera 64-megapixel + 2-megapixel + 2-megapixel
RAM 8GB
Storage 128GB, 256GB
Battery Capacity 5000mAh
OS Android 14
Resolution 1080x2412 pixels
Redmi 12 5G

Redmi 12 5G

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • 5G on a budget
  • Multiple RAM and storage variants
  • Main, selfie camera deliver good daylight performance
  • Great battery life
  • Bad
  • Display isn't legible under harsh lighting
  • No ultra-wide camera
  • Bloatware in MIUI
Read detailed Xiaomi Redmi 12 5G review
Display 6.79-inch
Processor Qualcomm Snapdragon 4 Gen 2
Front Camera 8-megapixel
Rear Camera 50-megapixel + 2-megapixel
RAM 4GB, 6GB, 8GB
Storage 128GB, 256GB
Battery Capacity 5000mAh
OS Android 13
Resolution 2460x1080 pixels
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Further reading: Indian Smartphone Industry, Indian Smartphone market, IDC, Vivo, Xiaomi, Samsung, Realme, Oppo, Apple, Motorola, Poco, OnePlus, iQOO
Sucharita Ganguly
Sucharita Ganguly
Sucharita is a writer with Gadgets 360 and is mostly found playing with her cat in her free time. She has previously worked at breaking news desks across organizations. Powered by coffee, The Beatles, Bowie, and her newfound love for BTS, she aims to work towards contributing to a better media environment for women and queer folk. More
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Smartphone Shipments in India Grew 7 Percent YoY in H1 2024: IDC Report
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