Email from Jobs: Apple doesn't track; Google does

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By Darrel Etherington, New York Times | Updated: 12 June 2012 17:27 IST
Highlights
  • Steve Jobs has reportedly issued one of his typically terse email replies regarding the location tracking database that resides unencrypted on all iOS devices, according to MacRumors. In an email exchange that came to light Monday, Jobs (or whoever answer
Steve Jobs has reportedly issued one of his typically terse email replies regarding the location tracking database that resides unencrypted on all iOS devices, according to MacRumors. In an email exchange that came to light Monday, Jobs (or whoever answers the sjobs@apple.com email) told a concerned user that Apple doesn't track location info, but its competition, on the other hand, does.

I reached out to Apple to confirm the authenticity of the email, but have yet to hear back. Here's the full text of the alleged email exchange:

    Q: Steve, Could you please explain the necessity of the passive location-tracking tool embedded in my iPhone? It's kind of unnerving knowing that my exact location is being recorded at all times. Maybe you could shed some light on this for me before I switch to a Droid. They don't track me.

    A: Oh yes they do. We don't track anyone. The info circulating around is false.

    Sent from my iPhone

Google actually addressed concerns of location tracking on Friday, with a spokesman for the company admitting that if a user opts-in to using location services (an option which is on by default when setting up an Android device for first use), anyonymized location data is regularly sent to the company in order to help "provide a better mobile experience on Android devices."

According to a letter from Apple General Counsel Bruce Sewell last year, Apple collects data for similar purposes, but the assertion in the email above that "we don't track anyone" would appear to contradict that. It's probably more in reference to the "consolidated.db" file that stores location info locally. There's nothing to suggest that the info stored in that file is accessible to outside parties, including Apple, so that's probably what's being referred in this case.

Apple's iOS location tracking file has garnered a lot of attention from U.S. and international press and lawmakers since it was put on display by researchers at the Where 2.0 location services conference last week. We reported that it had actually been public knowledge for a while, but it didn't catch the attention of the media the way it has now. Whether or not it's being blown out of proportion, Apple will have to address the issue in some manner soon, since it doesn't look like it'll go away on its own at this point. 

Catch the latest from the Consumer Electronics Show on Gadgets 360, at our CES 2026 hub.

Further reading: Apple, Google, Steve Jobs, track
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