Apple Store carries a message that reads, “You’re… early. Pre-order begins at 5:00 a.m. PDT. Enjoy the extra sleep.”
Apple Store is also down in India with a messaging saying, “We’ll be right back.”
The Apple Store is down at the moment. Although Apple hasn't provided any reason for the downtime, it comes just hours ahead of the iPhone 12 pre-orders that are initially beginning in key markets including Australia, China, Germany, Japan, the UK, and the US. Alongside iPhone 12, Apple is also set to take pre-orders for the iPhone 12 Pro in the initial list of markets on Friday. The India pre-orders for the iPhone 12 and iPhone 12 Pro will begin from October 23.
Apple has put up a message on its online store in the US and other markets where the iPhone 12 and iPhone 12 Pro are going for pre-orders. The message reads, “You're… early. Pre-order begins at 5:00 a.m. PDT. Enjoy the extra sleep.”
During the official launch on Tuesday, Apple highlighted that pre-orders for the iPhone 12 and iPhone 12 Pro would go live in Australia, China, Germany, Japan, the UK, the US, and over 30 other countries starting 5am PDT (5:30pm IST) on Friday, while their availability scheduled for October 23. However, both new iPhone models will be available for pre-orders in India on October 23, with their availability set for October 30.
That said, the Apple Store is down in India as well. The India website, that was launched just last month, says, “We'll be right back. Updates are coming to the Apple Store. Check back soon.”
Notably, the downtime in India comes just ahead of the Diwali offer that Apple will kick-off through its online store on Saturday, October 17. The offer will bring free AirPods with every iPhone 11 purchase. Apple may also add a bank offer to make the deal even sweeter for Indian customers.
Alongside the Apple Store, Amazon and Flipkart are also offering attractive deals and discounts on the iPhone 11 and iPhone 11 Pro.
Flipkart, Amazon have excellent iPhone 11, Galaxy S20+ sale offers, but will they have enough stock? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.
Catch the latest from the Consumer Electronics Show on Gadgets 360, at our CES 2026 hub.