Apple named most innovative company once again

Advertisement
By Indo-Asian News Service | Updated: 14 November 2012 13:23 IST
For the third year in a row, Apple was named number one in a new annual survey of the top 10 most innovative companies.

Almost 80 percent of the respondents in the 700-company survey by management consulting firm Booz & Company named Apple as one of the top three most innovative companies in the world.

Google, which took the second spot overall, ahead of 3M, was listed in the top three by 43 percent of respondents.

"Apple's innovation focuses on bringing together different parts of an ecosystem and tightly integrating them together with meticulous attention to detail" Reticle Research analyst Ross Rubin was quoted as saying by CNN

Advertisement

"They refine consumer capabilities in an approachable offering with broad appeal," Rubin told Wired magazine, a leading tech publication, via e-mail.

Samsung, number four on Booz's list, takes a different approach than Apple, making a point to incorporate the latest technologies into its products, like large OLED displays and NFC.

"Other companies, like Dell, focus on relatively unglamorous innovation in process and manufacturing," Rubin said. And then there are companies like Google, whose innovation is largely left to prototypes and concepts, things like Project Glass.

Advertisement

"I think Apple is a leading innovator among tech companies - but innovation comes from many companies, and it's easy to point to clear examples from many of Apple's competitors," Forrester analyst Charles Golvin told Wired.

Interestingly, innovation (at least in the surveyors' eyes) is not tied with R&D spending. Apple's absolute R&D expenditures rank it 16th within its industry, CNN noted.

Advertisement

Microsoft, the top R&D spender in the software and Internet area, was ranked as the sixth most innovative company.

Golvin thinks Apple will continue to be a leader in innovation in the coming years, despite doubts about the company now that Steve Jobs is out of the picture.

 

Catch the latest from the Consumer Electronics Show on Gadgets 360, at our CES 2026 hub.

Further reading: Apple, mobile, most innovative company
Advertisement

Related Stories

Popular Mobile Brands
  1. Top Deals on Phones Under Rs. 50,000 During Amazon's Republic Day Sale
  2. Amazon Great Republic Day Sale: Top Deals on Smartwatches Under Rs. 10,000
  3. Top Deals on OnePlus Smartphones During the Amazon Great Republic Day Sale
  1. Hypothetical ‘Dark Stars’ Could Rewrite Early Cosmic History, Research Suggests
  2. Honor Magic 8 Pro Air Key Features Confirmed; Company Teases External Lens for Honor Magic 8 RSR Porsche Design
  3. Lava Blaze Duo 3 India Launch Date Announced; Colour Options Teased Ahead of Debut
  4. Resident Evil Requiem Gets New Leon Gameplay at Resident Evil Showcase
  5. After ChatGPT Translate, Google Releases Multiple Open-Source Translation Models
  6. Realme Buds Clip India Launch Timeline Confirmed: Expected Specifications, Features
  7. NASA's James Webb Space Telescope Might Have Spotted Hidden Supermassive Black Holes
  8. Tere Ishk Mein Reportedly Streams on OTT Soon: All You Need to Know About Dhanush and Kriti Sanon-Starrer
  9. Amazon Great Republic Day Sale: Top Laptop Deals Under Rs. 40,000
  10. OnePlus 15T Launch Timeline, Chipset Details Leaked: Expected Specifications, Features
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.