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Apple Committed to Mac and 'Great Desktops' Are Coming, Says Tim Cook in Leaked Note to Employees

Apple Committed to Mac and 'Great Desktops' Are Coming, Says Tim Cook in Leaked Note to Employees

By Ketan Pratap | Updated: 20 December 2016 11:45 IST

Highlights

Cook assures 'great desktops' in its roadmap
He also acknowledged that connecting to governments is important
Cook met President-elect Donald Trump last week

Apple's CEO Tim Cook answered some questions from employees in the company's internal employee message board dubbed Apple Web, and which got leaked. The answers from Cook in Apple Web included some of the topics like whether Mac desktops were still strategically important for Apple, and why it is required to connect with governments referring to the recent meeting with US President-elect Donald Trump which was attended by other CEOs from Silicon Valley.

In October, Apple unveiled its latest MacBook Pro model that also marked the 25th anniversary of the original PowerBook. The new MacBook Pro models saw a complete new design, faster components, and an innovative multi-touch screen-cum-controller.

Cook in the leaked noted to employees, obtained by TechCrunch, acknowledged some media concerns whether Apple is committed to desktop, and replied to a question: 'We had a big MacBook Pro launch in October and a powerful upgrade to the MacBook back in the spring. Are Mac desktops strategic for us?'

Cook wrote, "The desktop is very strategic for us. It's unique compared to the notebook because you can pack a lot more performance in a desktop - the largest screens, the most memory and storage, a greater variety of I/O, and fastest performance. So there are many different reasons why desktops are really important, and in some cases critical, to people. The current generation iMac is the best desktop we have ever made and its beautiful Retina 5K display is the best desktop display in the world. Some folks in the media have raised the question about whether we're committed to desktops. If there's any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that."

On being asked what was Apple's biggest differentiator, Cook wrote, "Our greatest differentiator is our culture and our people. They are the foundation by which everything else comes about. Without great people and a great environment that people can live in, we wouldn't have intellectual property. We wouldn't have the best products. We wouldn't have the inventions or features I mentioned earlier."

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Further reading: Tim Cook, Apple, Mac, Desktops, Macs

Ketan Pratap

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Ketan Pratap is the editor at Gadgets 360 - with over 12 years of experience covering the technology domain. With a breadth and depth of knowledge in the field, he's done extensive work across news, features, reviews, and opinion pieces. But what's truly inspiring about Ketan is how he spends his free time. He's often found gazing at snow-capped mountains from over 20,000 feet while sitting on the hood of his car, taking in the breathtaking beauty of nature. His passion for the great ...More