Australian Regulator Allows Radio Station Body to Negotiate Content Deal With Facebook, Google

Facebook and Google is required to negotiate with Australian outlets for content that drives traffic and advertising to their websites.

By Reuters | Updated: 29 October 2021 13:35 IST

Australian Regulator Allows Radio Station Body to Negotiate Content Deal With Facebook, Google

Commercial Radio Australia (CRA) will now have 10 years to negotiate with the tech giants for its members

Highlights

Facebook, Google are required to negotiate with Australian outlets
If they don’t, Government will take over the negotiations
ACCC allowed Country Press Australia to negotiate for its members

Australia's competition regulator allowed a body representing 261 radio stations to negotiate a content deal with Facebook and Google on Friday, as part of the country's new law to compel the tech giants to pay for news content.

The body, Commercial Radio Australia (CRA), will now have 10 years to negotiate with the tech giants for its members except the stations run by Nine Entertainment who had already secured deals, the Australian Competition and Consumer Commission (ACCC) said.

Facebook and Alphabet's Google have been required since March to negotiate with Australian outlets for content that drives traffic and advertising to their websites. If they don't, the government may take over the negotiation.

Australia Takes on Google's Online Advertising Dominance

It, however, hasn't been smooth sailing, with some publishers being left out and in September and Facebook saying it stopped negotiating licensing deals.

"This authorisation allows CRA to negotiate payment with Facebook and Google for its members' news content, and for its members to engage in discussions with each other about those negotiations," ACCC Chair Rod Sims said.

In August, the ACCC allowed another industry body, Country Press Australia, to negotiate with the two companies on behalf of its 81 news publishers.

Australian Regulator May Authorise Media Group Talks With Google, Facebook

© Thomson Reuters 2021

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