Barnes & Noble Reports Loss Again as Nook Sales Plunge

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By Reuters | Updated: 26 June 2015 11:27 IST
Barnes & Noble Inc reported a fall in sales for the fourth consecutive quarter as demand for the company's Nook tablets continued to fall and customers stayed away from its brick-and-mortar bookstores.

Shares of Barnes & Noble were down 3 percent at $25.55 in morning trading.

Stiff competition from online retailers such as Amazon Inc and a shift towards reading ebooks on devices such as Amazon's Kindle and tablets has hurt sales at Barnes & Noble's bookstores.

Barnes & Noble invested hundreds of millions of dollars in its own device, the Nook tablet, which it launched in 2009 to give itself a fighting chance against Amazon.

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Though the Nook initially met with success, demand fell rapidly, resulting in a sales decline at the division that has lasted for more than two years.

Nook sales fell 40 percent to $52.4 million (roughly Rs. 333 crores) in the fourth quarter ended May 2.

To return to growth, Barnes & Noble has been prominently featuring popular books and movies, organizing group reading activities and integrating its online and retail platforms.

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The company has even added gifts, toys, craft beer kits, portable turntables and a wide selection of signed books to its stores.

To focus more on its core bookstore business, Barnes & Noble in February abandoned a plan to spin off a combination of its Nook business and its profitable and fast-growing college books unit. The company said it would spin off the college books unit by August, but keep its Nook tablets and ebook business.

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The company said on Thursday it expects full-year 2016 core comparable sales, which exclude sales under the Nook digital division, to grow 1 percent due to likely improvement in its physical books business.

The company's retail core comparable store sales fell 0.5 percent in the fourth quarter.

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Revenue fell 10.4 percent to $1.18 billion (roughly Rs. 7,500 crores), in line with the average analyst estimate.

Net loss narrowed to $19.4 million (roughly Rs. 123 crores), or 37 cents per share. Analysts on average had expected a loss of 39 cents per share, according to Thomson Reuters I/B/E/S.

© Thomson Reuters 2015

 

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