Amazon Enters Quick Commerce Market in India With 15-Minute Delivery Pilot

Customers will be able to order daily essential items within 15 minutes.

Written by Shaurya Tomer, Edited by Siddharth Suvarna | Updated: 10 December 2024 19:35 IST

Amazon Enters Quick Commerce Market in India With 15-Minute Delivery Pilot

Photo Credit: Amazon

Amazon appears to be piloting its quick commerce service only in India

Highlights

Amazon is piloting quick commerce in India with 15-minute delivery
Bengaluru is the first city to experience the pilot rollout
Flipkart already offers similar "Flipkart Minutes" service

Amazon India has confirmed that it is piloting a quick commerce service in India. Following this move, the Indian arm of the US-based retail giant will offer quick deliveries of groceries and other daily essential items in 15 minutes or less. Notably, in November, Amazon India was reported to launch its quick commerce service called Tez in the country by late December or early next year. However, it appears that this rollout is now taking place.

Amazon's Quick Commerce Service

India's quick commerce market is currently dominated by players such as Zomato-owned Blinkit, Swiggy Instamart, and Zepto. There are two other players in the market as well. According to a TechCrunch report, Amazon will become the sixth major participant in this sector.

The pilot for Amazon's quick commerce service is initially rolling out in Bengaluru, as per a statement by the company. Customers will be able to order groceries and other daily essential items with a promised delivery under 15 minutes.

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Samir Kumar, Country Manager of Amazon India said, “Our strategy has always focused on “Selection, Value and Convenience” and our vision is to build a large profitable business in India."

Walmart-owned Flipkart, which is its main rival in the e-commerce space, already offers a similar service called Flipkart Minutes that launched in August this year. It offers quick delivery of groceries, electronics, and other items.

"So, while we focus on implementing our strategy to offer the largest selection at fastest speeds and greatest value to customers in every single pin-code across the country, we will soon be starting a pilot to give our customers a choice to get their everyday essentials in 15 min or less. We already have millions of customers across India including Prime Members who trust us and will look forward to this convenience", the executive added.

However, the new service is not expected to replace Amazon Fresh — another service by the e-commerce platform for delivering fresh food, drinks, personal care, home care, and other daily essential items, according to Inc42.

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Further reading: Amazon, Amazon India, Amazon Fresh, quick commerce

Shaurya Tomer

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Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More