NBCUniversal and JioCinema Strike Partnership to Bring Peacock Content to the Indian Streaming Platform

The Oscar-nominated Puss in Boots: The Last Wish, The Office, M3GAN, and more are part of the deal.

Written by Rahul Chettiyar, Edited by Ali Pardiwala | Updated: 29 May 2023 16:50 IST

NBCUniversal and JioCinema Strike Partnership to Bring Peacock Content to the Indian Streaming Platform

Photo Credit: DreamWorks Animation

Puss in Boots: The Last Wish

Highlights

All NBC programming will be available on a Peacock-branded hub
The content will be included as part of JioCinema’s Premium SVOD tier
Christopher Nolan’s Oppenheimer will be available in the future

All NBCUniversal content will soon be available to stream on JioCinema. Reliance's Viacom18 and NBCU announced a multi-year partnership on Monday, which goes into effect next month — June 2023 — with JioCinema serving as the destination for Universal's catalogue of movies and TV series in India. The programming will be available on a Peacock ‘branded hub,' accessible to those who are subscribed to JioCinema's new Premium SVOD tier. The plan is worth Rs. 999 annually and went live just earlier this month as the streamer brought select HBO content to the platform.

It will be interesting to see how the new Peacock/ NBCUniversal hub is fashioned, given the current HBO one does not have any proper branding and its content is simply listed haphazardly under the Premium section. It's even harder finding HBO content from the homepage, where it gets categories under generic titles such as ‘Hollywood's Finest' and ‘Critically Acclaimed' — lost amongst all the Indian content JioCinema has to offer. At launch, JioCinema has promised iconic films such as the uber-creative Puss in Boots: The Last Wish, the sci-fi horror M3GAN, the Jurassic franchise, the Shrek movies, and more.

The announcement also mentions new releases such as Fast X and The Super Mario Bros. Movie, alongside Christopher Nolan's upcoming Oppenheimer movie, all expected to come to the streaming platform in the future.

Similar promises were made during the HBO deal, but as May came around, JioCinema's Premium catalogue missed a bunch of titles including Peacemaker and Euphoria — they're still missing to this date. I'd recommend taking these content promises with a sceptical attitude — or rather, waiting until people online give initial impressions, or you see these in the catalogue for yourself.

The NBCUniversal portfolio includes content from brands such as Universal Television, UCP, Universal International Studios, Sky Studios, DreamWorks Animation, Universal Pictures, Focus Features, and more. Comedies from NBCU's vast library such as The Office, Suits, Downtown Abbey, and Parks and Recreation are also part of the deal. Some of those shows, specifically Steve Carell-led The Office and the Michelle Dockery-led Downton Abbey, are currently available to stream on Prime Video as well, so for now, it's unclear whether they will soon disappear from Amazon's streaming platform.

Peacock Original series such as the Bel-Air reimagining, Pitch Perfect: Bumper in Berlin, and The Calling, the investigative drama from Emmy award-winner David E. Kelley are also among the offerings here. Fans of reality television are also in for a treat, starting with popular shows such as The Real Housewives of Beverly Hills and Family Karma, which follows seven Indian-American friends who try to balance the Miami lifestyle with their traditional upbringings.

“This partnership leverages JioCinema's reach and expertise to introduce Indian audiences to the Peacock brand and NBCU's portfolio, while JioCinema cements its position as the largest OTT service in the market, now reinforced by an unprecedented volume of best-in-class films and series from NBCU,” the announcement concludes. Hopefully, the addition of NBCUniversal content to JioCinema also comes with a full-blown interface update that makes it easier to navigate the content you want, in addition to personalised settings such as subtitle size, a resume playback option, and the ability to downvote titles you aren't interested in — akin to Netflix.

Currently, there is no concrete date for accessing NBCUniversal content on JioCinema. Pricing for the premium plan is set at Rs. 999, which would also include other Premium content such as HBO's offerings.

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Puss in Boots: The Last Wish

Release Date 20 January 2023
Language English
Genre Adventure, Animation, Comedy
Cast
Antonio Banderas, Salma Hayek, Harvey Guillén, Florence Pugh, Olivia Colman, Ray Winstone, Samson Kayo, John Mulaney, Wagner Moura, Da'Vine Joy Randolph, Anthony Mendez
Director
Joel Crawford
Producer
Mark Swift

M3GAN

Release Date 13 January 2023
Language English
Genre Horror, Sci-Fi
Cast
Amie Donald, Jenna Davis, Allison Williams, Violet McGraw, Ronny Chieng, Brian Jordan Alvarez, Jen Van Epps, Stephane Garneau-Monten, Arlo Green, Michael Saccente, Justin Roiland
Director
Gerard Johnstone
Producer
Jason Blum, James Wan

Fast X

Release Date 19 May 2023
Language English
Genre Action
Cast
Vin Diesel, Michelle Rodriguez, Tyrese Gibson, Chris "Ludacris" Bridges, Jordana Brewster, Nathalie Emmanuel, Sung Kang, Charlize Theron, Michael Rooker, Jason Momoa, Daniela Melchior, Brie Larson
Director
Louis Leterrier
Producer
Neal H. Moritz, Vin Diesel, Jeff Kirschenbaum, Joe Roth, Justin Lin, Clayton Townsend, Samantha Vincent

The Super Mario Bros. Movie

Release Date 7 April 2023
Language English
Genre Animation, Kids & Family
Cast
Chris Pratt, Anya Taylor-Joy, Charlie Day, Jack Black, Keegan-Michael Key, Seth Rogen, Fred Armisen, Kevin Michael Richardson, Sebastian Maniscalco, Charles Martinet
Director
Aaron Horvath, Michael Jelenic
Producer
Chris Meledandri, Shigeru Miyamoto

Oppenheimer

Release Date 21 July 2023
Language English
Genre Biography, Drama
Cast
Cillian Murphy, Emily Blunt, Matt Damon, Robert Downey Jr., Florence Pugh, Rami Malek, Benny Safdie, Josh Hartnett, Dane DeHaan, Jack Quaid, Matthew Modine, Dylan Arnold, Olli Haaskivi, Alden Ehrenreich, David Krumholtz, Michael Angarano, Kenneth Branagh
Director
Christopher Nolan
Producer
Christopher Nolan, Emma Thomas, Charles Roven

Downton Abbey Season 1

Release Date 23 January 2015
Genre Drama, Romance
Cast
Hugh Bonneville, Elizabeth McGovern, Michelle Dockery, Laura Carmichael, Jessica Brown Findlay, Maggie Smith, Dan Stevens, Penelope Wilton, Jim Carter, Phyllis Logan, Brendan Coyle, Siobhan Finneran, Joanne Froggatt, Thomas Howes, Robert James-Collier, Rose Leslie, Lesley Nicol, Sophie McShera
Director
Brian Percival, Ben Bolt, Brian Kelly
Producer
Liz Trubridge, Nigel Marchant, Julian Fellowes, Gareth Neame, Rebecca Eaton

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Further reading: jiocinema, nbcuniversal, viacom18, universal pictures, peacock, puss in boots the last wish, the office, downton abbey, suits, parks and recreation, m3gan, fast x, the super mario bros movie, oppenheimer, hollywood, dreamworks animation, peacock original, jurassic