Rapper Pitbull Signs Multi-Year Deal With Music-Focused NFT Platform OneOf

Pitbull will evangalise for OneOf and is expected to launch his own NFTs later.

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By Radhika Parashar | Updated: 2 December 2021 17:33 IST
Highlights
  • Timeline and money involved in the deal remains undisclosed
  • OneOf trying to bridge gaps between music artists and fans
  • Pitbull’s own NFTs are yet to be announced

Pitbull is currently in Miami, participating in a OneOf World event

Photo Credit: Twitter/ Pitbull

American rapper Pitbull, aka Mr. Worldwide, has decided to enter the NFT space. The 40-year-old singer has entered into a multi-year deal with OneOf for an undisclosed amount of money. For starters, Pitbull will evangalise OneOf and is expected to launch his own NFTs later. The development comes at a time when several artists including Pitbull himself have gathered in Miami, USA, for a OneOf World event.

As per a report by CoinDesk, music-focused NFT platform OneOf is trying to spread awareness about the space among music artists and enthusiasts.

NFTs are digital collectibles inspired by real-life articles, celebs, and artworks. The ownerships of these valuable virtual collectibles are locked on the blockchain network. A Fidenza digital artwork number 938 called “God Mode” has been declared the first most expensive NFT in the history of the industry costing around $8.5 million (roughly Rs. 63 crore) and is owned by rapper Snoop Dogg.

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Earlier this year, music industry's most prestigious awards The Grammys also partnered OneOf for a three-year series of NFTs.

At the time, the OneOf team had said, “if used to their full potential, NFTs will empower the music industry in a way few other technologies ever have.”

Meanwhile, several other celebrities and artists including Martha Stewart, Steve Harvey, Sunny Leone, Amitabh Bachchan, and Salman Khan have ventured into the NFT space.

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NFT sales volume surged to $10.7 billion (roughly Rs. 79,820 crores) in the third quarter of 2021, up more than eightfold from the previous quarter, according to data from market tracker DappRadar.


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Further reading: NFTs, Non Fungible Tokens, Pitbull, OneOf
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