Adidas Originals Enters the Metaverse, Partners With NFT Players

Adidas tweeted that the metaverse is a world of limitless possibilities.

By Radhika Parashar | Updated: 3 December 2021 19:16 IST

Adidas Originals Enters the Metaverse, Partners With NFT Players

Photo Credit: Twitter/ Adidas

Bored Ape cartoon set as Adidas’ Twitter picture is wearing the company’s jacket

Highlights

Adidas joins the metaverse
The company has partnered NFT players and a crypto investor
Adidas wants people to create new items in the metaverse

Sportswear brand Adidas Originals has joined several other lifestyle labels to step into the metaverse. The company has partnered with two players of the non-fungible tokens (NFTs) space — Bored Ape Yacht Club, and Pixel Vaults Punks Comic, along with inking a deal with crypto investor Gmoney for its metaverse entry. The sportswear brand described the metaverse as a “world of limitless possibilities” after it changed the profile picture of the official Twitter handle with that of a Bored Ape image.

“This autumn, Adidas, known for celebrating ideas at the bleeding edge of originality, is settling in at the frontier of creativity: The Metaverse. Our goal there? To see every one of its inhabitants thrive. The Metaverse is where anyone can express their most original ideas and be their most authentic selves, in whatever form they might take. And thanks to the blockchain (and NFTs), those pioneers can own a piece of what they create,” an article posted on the Adidas mobile app said.

The Bored Ape image that has been set as Adidas' new Twitter picture, the cartoonised monkey can be seen wearing an Adidas track jacket with prints of Punks Comic and Gmoney logos.

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In a 29-second long video clip shared by Adidas, three apes from outer space can be entering the Earth and landing onto a metaverse land shaped like the shoe brand logo.

Today we leap Into The Metaverse with @BoredApeYC, @gmoneyNFT & @punkscomic.

It's time to enter a world of limitless possibilities.https://t.co/LmgtrRn20c pic.twitter.com/40kU8tayrS
— adidas Originals (@adidasoriginals) December 2, 2021

The NFT series of Bored Ape Yacht Club contains over 10,000 NFTs minted on the Ethereum blockchain.

On the other hand, the Punk's Comic merges the world of NFTs and physical comic books to create new-age crypto comics.

Gmoney is a known cryptocurrency and NFT influencer who has been featured on Fortune NFTy 50.

Adidas earlier announced its entry into the metaverse and a partnership with Coinbase at the end of November, and even earlier, got active in the metaverse game The Sandbox.

It is not the only brand to have entered into the Metaverse, which as per a Bloomberg Intelligence report could touch the valuation of $800 billion (roughly Rs. 59,58,719 crore) by 2024.

Balenciaga and Nike are also planning to launch metaverse-related projects in the coming days.

Interested in cryptocurrency? We discuss all things crypto with WazirX CEO Nischal Shetty and WeekendInvesting founder Alok Jain on Orbital, the Gadgets 360 podcast. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.

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Further reading: NFTs, non-fungible tokens, Adidas, Metaverse, Bored Ape Yacht Club, Pixel Vaults Punks Comic, Gmoney

Radhika Parashar

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Radhika Parashar is a senior correspondent for Gadgets 360. She has been reporting on tech and telecom for the last three years now and will be focussing on writing about all things crypto. Besides this, she is a major sitcom nerd and often replies in Chandler Bing and Michael Scott references. For tips or queries you could reach out to her at RadhikaP@ndtv.com. More