Instagram Tests Letting Creators Charge Subscriptions

"Subscriptions are for creators," Instagram chief Adam Mosseri said in a video posted on Twitter.

By Agence France-Presse | Updated: 20 January 2022 11:28 IST

Instagram Tests Letting Creators Charge Subscriptions

Photo Credit: Instagram

A small number of Instagram content creators in the United States will take part in a subscription test

Highlights

The selected creators will be able to sell subscriptions
This will allow popular users to dabble with a way to make steady money
Adam Mosseri said creators do what they do to make a living

Instagram will let some content creators in the United States charge subscriptions to fans, allowing popular users to dabble with a way to make steady money as the platform competes for online stars.

Social media users whose posts draw large audiences help platforms from Twitch and YouTube to TikTok and Instagram generate revenue, so social networks vie to be their preferred stages.

"Subscriptions are for creators," Instagram chief Adam Mosseri said in a video posted on Twitter.

Samsung Wins Patent for a Tri-Fold Smartphone With Specialised Barrier Layer for Improved Durability

"Creators do what they do to make a living and it's important that is predictable."

???? Subscriptions ????

Subscriptions allow creators to monetize and become closer to their followers through exclusive experiences:
- Subscriber Lives
- Subscriber Stories
- Subscriber Badges

We hope to add more creators to this test in the coming months. More to come. ✌???? pic.twitter.com/SbFhN2QWMX
— Adam Mosseri (@mosseri) January 19, 2022

A small number of Instagram content creators in the United States will take part in a subscription test launching this week, Mosseri said.

The selected creators will be able to sell subscriptions for access to exclusive content, including live streams.

Instagram Now Lets You Embed Your Profile on Websites

"Over time, we hope to expand these features because it's important that subscriptions are integrated throughout the entire Instagram experience," Mosseri said.

Meta-owned Instagram believes creators should "own their relationship with subscribers," so it is also working on ways for them to be able to take their lists of paying fans to apps built by other companies, Mosseri added.

Why are Galaxy S21 FE and OnePlus 9RT launching now? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.