Digital Payment Apps Need to Be More User-Friendly: CUTS International

Advertisement
By ANI | Updated: 25 February 2019 18:40 IST
Digital Payment Apps Need to Be More User-Friendly: CUTS International

Digital payments applications need to be more user-friendly, consume less data and battery, be available in the local language and use innovative tools to enhance usability, according to Consumer Unity and Trust Society (CUTS) International.

At the same time, there is a need to enhance trust in service providers by reducing fraud, improving convenience and fixing accountability, it said.

Different users may prioritise divergent challenges to be addressed for enhancing use of digital payment modes. While consumers face challenges such as lack of interoperability and high processing charges, merchants face challenges with respect to expensive acceptance infrastructure, transaction failures and unaware customers.

However, there is a positive correlation between education of users, infrastructure availability and awareness of digital payments. But there is a low conversion rate among aware groups indicating that mere awareness is not sufficient for deepening digital payments.

Advertisement

The non-profit organisation recently conducted three user perception and behaviour surveys to gauge various aspects of digital payments. In all, 5,000 respondents were interviewed across categories (consumers, merchants, micro and small enterprises, business correspondents, and entrepreneurs) from 11 states representing different demographic profiles.

On an average, around 44 percent of aware disadvantaged groups (females, not young, rural, low/uneducated and low/ no income) and 50 percent of aware advantaged groups (male, young, urban, highly educated and high income) are users of digital payments, said CUTS International.

Advertisement

The key findings of surveys and recommendations have been submitted to the RBI Committee on Deepening of Digital Payments.

 

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: RBI
Advertisement

Related Stories

Popular Mobile Brands
  1. Vivo Y400 Pro 5G With 5,500mAh Battery Launched in India: Price, Features
  2. Nothing Headphone 1 Renders Leaked Ahead of July 1 Launch: See Design
  3. iPhone 16 Pro, iPhone 16 Pro Max Price Discounted on Flipkart: See Offers
  4. Oppo Find X9 Pro Leak Suggests Potential Camera Specifications
  5. Oppo Reno 14 5G Series Global Launch Scheduled for This Date
  1. Samsung Galaxy S24 FE Gets a Price Cut on Amazon: See Offer
  2. Samsung Galaxy Buds Core Listed on Company Site; Design, Specifications Revealed
  3. iPhone 18 Pro Series Tipped to Get Hole-Punch Selfie Camera, Hidden Face ID System
  4. iPhone 16 Pro, iPhone 16 Pro Max Available at Discounted Prices on Flipkart: See Offers
  5. Oppo Reno 14 5G Series Global Launch Date Announced; Amazon, Flipkart Tease Online Availability in India
  6. Gigabyte Aorus Master 16 AI PC With Intel Core Ultra 9 Chip, Up to GeForce RTX 5080 GPU Launched in India
  7. Google Suffers Setback in Fight Over EU’s EUR 4.1 Billion Fine
  8. Vivo X Fold 5 India Launch Reportedly Set for Mid-July
  9. Trump Extends Deadline for US TikTok Sale to September
  10. Nothing Headphone 1 Renders and Live Images Leak Ahead of July 1 Launch; Shows Unique Design
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.