Adobe launches Creative Cloud; offers Photoshop and all other popular apps for Rs. 2,885 per user per month

Aiming to leverage cloud and mobility trends to expand revenues, IT firm Adobe Systems Tuesday launched the 'Creative Cloud' in India that offers a membership-based service with access to products and services.

Adobe Creative Cloud provides users with unlimited access to download and install all Creative Suite 6 desktop applications such as Photoshop, Illustrator, InDesign, as well as Creative Cloud applications like Lightroom 4, Muse and Edge. Creative Cloud subscription also enables access to Web tools like Dreamweaver, Flash, Fireworks, as well as Audio-Video tools like Premiere Pro, After Effects and other apps part of the CS6 Master Collection.

Adobe Creative Cloud for teams also comes with 100GB of storage shared within the team for collaboration purposes. Adobe said Creative Cloud for individuals is going to launch within weeks, with an offering customised for large enterprises coming later this year.

The Nasdaq-listed company launched the product targeting teams and small and medium businesses (SMB) with a promotional pricing of Rs. 2,885 per user per month. Once the promotional offer ends on April 30 this year, it will be priced at Rs. 4,040 per user per month.

"Creative Cloud is a path-breaking service and globally its paid user base stood at 3.26 lakh by December last year.

That apart, since it was launched in May 2012, the total users crossed 1 million including free subscription users," Adobe Managing Director (South Asia) Umang Bedi told reporters.

It was first launched in the US, Australia and South Asia, he added.

On the pricing, Bedi said local taxes, regulations, foreign exchange conversion percentages among others adds to the cost of the product.

In December last year, while presenting the Q4 and fiscal 2012 results, Adobe said Creative Cloud paid subscriptions grew to 326,000 as of the end of the year, with existing annualised recurring revenue of USD 153 million for the creative business.

For Q4 FY 2012, Adobe revenues stood at USD 1.15 billion and for the full fiscal it was USD 4.4 billion. The company follows December-November as the fiscal year.

Adobe added about 10,000 Creative Cloud subscriptions per week during the quarter against 8,000 subscriptions per week in the third quarter.

Through Creative Cloud, Adobe is moving away from selling-software-in-a-box to a complete subscription model.

With inputs from PTI