Mensa Forays Into Smart Wearable Segment as It Acquires Pebble

Mensa claims it builds digital-first brands from India by partnering with them.

Mensa Forays Into Smart Wearable Segment as It Acquires Pebble

Photo Credit: Facebook/ Pebble

Pebble manufactures smartwatches, wireless audio, and other wearable devices

Highlights
  • Mensa Brands has acquired Pebble for an undisclosed sum
  • The acquisition is expected to strengthen Pebble's online footprint
  • Pebble was founded in 2013 by Ajay and Komal Agarwal

Direct-to-consumer firm Mensa Brands on Tuesday said it has acquired the wearables brand Pebble for an undisclosed sum, marking its foray into the smart wearables segment. This will strengthen Pebble's online footprint and amplify its marketing and branding efforts to become a household digital brand, Mensa Brands said in a statement.

"In the fast growing smart wearables segment, we believe Pebble stands apart as it perfectly combines fashion with cutting-edge technology. Our collaboration with Pebble is set to write the next chapter in the brand's journey, one which will take it to wider audiences and geographies, scaling its business exponentially in the process," Mensa Brands Founder and CEO Ananth Narayanan said.

Mensa said it builds digital-first brands from India by partnering with them to accelerate their growth in both marketplaces and D2C channels in India and globally.

Pebble is a lifestyle electronics brand founded in 2013 by the father and daughter duo, Ajay Agarwal and Komal Agarwal. Its main products include the Cosmo line of smartwatches, wireless audio, and devices like the Comet and Buds Pro.

"Being part of Mensa Brands will help strengthen our position in the wearables market and open up new opportunities for us to leverage. While maintaining our commitment to innovative design and affordable prices, Mensa brands will provide us with the technological innovations and digital brand building capabilities to disrupt the global smart wearable market," Pebble Co-Founder Komal Agarwal said.


Are affordable smartwatches worth it? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Further reading: Pebble, Mensa
Nothing Phone 1 Design Reveal Likely on June 15, Official Look Teased by Company
Share on Facebook Tweet Snapchat Share Reddit Comment
 
 

Advertisement

Advertisement

© Copyright Red Pixels Ventures Limited 2022. All rights reserved.