Samsung Narrows Gap With Apple Watch as Global Smartwatch Shipments Grow 16 Percent YoY in Q3: Counterpoint

Noise and Boat shipped more than double volume when compared to the previous quarter in Q3 2021.

By Nithya P Nair | Updated: 23 November 2021 17:24 IST

Samsung Narrows Gap With Apple Watch as Global Smartwatch Shipments Grow 16 Percent YoY in Q3: Counterpoint

Apple's decline in Q3 2021 is due to a delay in Apple Watch Series 7 launch

Highlights

Samsung marked its highest quarterly shipments in Q3 2021
Samsung smartwatch shipments grew by 14.4 percent
Amazfit secured the third spot in global smartwatch shipments

Apple Watch has maintained its leadership in terms of global smartwatch shipments in the third quarter of 2021, as per the latest report by market research firm Counterpoint. Still, the Cupertino company saw its smartwatch market lead shrinking a bit as Samsung got a boost from the Galaxy Watch 4. The global smartwatch shipments in the same period surged 16 percent compared to the same period last year, states the report. While Apple got the lion's share of the worldwide smartwatch shipments, Samsung secured the second spot followed by Amazfit, Imoo, and Huawei in the top five positions. Indian brands like Noise and Boat also posted remarkable growth in their quarterly smartwatch shipments, Counterpoint noted.

Counterpoint Research in its Global Smartwatch Model Tracker report said that the global smartwatch shipments in the third quarter of 2021 continued their double-digit growth following the previous quarter. Apple maintained its lead in terms of shipments but its market share has declined to 21.8 percent from 28 percent reported in the same quarter last year. The key reason behind the decline is said to be the delay in Apple Watch Series 7 launch.

Samsung, with the popularity of the Galaxy Watch 4 series, is the biggest mover in quarter three shows Counterpoint data. The South Korean brand has taken back the second position from Huawei. Samsung's new Galaxy 4 Series runs Wear OS instead of Tizen OS, as a result of a new partnership between Google and Samsung. This partnership has helped Samsung regain the second spot from 9.9 percent in Q3 2020 to 14.4 percent in Q3 2021.

Samsung Wins Patent for a Tri-Fold Smartphone With Specialised Barrier Layer for Improved Durability

“Samsung performed better than expected in the third quarter. Although the Galaxy Watch 4 series shipments were much higher than expected, more than 60 percent of the total shipments were sold in North America and Europe, where the share of mid-to-high price range models is high", said Counterpoint Research senior analyst Sujeong Lim about Samsung's growth in the space.

Amazfit secured the third spot with its increasing popularity in Europe. It managed to grow its market share to 5.8 percent in Q3 2021, from 5.4 percent in Q3 2020.

As mentioned, Noise and Boat are ranked first and second, respectively, in the Indian smartwatch market, shipping more than double the volume from the previous quarter.

Moto Watch 100 With a Circular Display, 14-Day Battery Life Now Official

Huawei saw a further decline in market share as it went from 13.6 percent in Q3 2020 to 5 percent in Q3 2021. Imoo, owned by BBK Electronics, also saw a small decline from 6.6 percent to 5.8 percent YoY market share in Q3 2021.

This week on Orbital, the Gadgets 360 podcast, we discuss iPhone 13, new iPad and iPad mini, and Apple Watch Series 7 — and what they mean to the Indian market. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.

Affiliate links may be automatically generated - see our ethics statement for details.

Apple Watch Series 7 GPS

KEY SPECS
NEWS

Display Size 41mm

Dial Shape Rectangle

Display Type OLED Retina

Ideal For Unisex

More Apple Smartwatches

Samsung Galaxy Watch 4 (44mm)

KEY SPECS
NEWS

Strap Colour Black, Green, Silver

Display Size 44mm

Compatible OS Android

Dial Shape Round

Display Type AMOLED

Ideal For Unisex

More Samsung Smartwatches

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Samsung, Samsung Galaxy Watch 4, Apple, Counterpoint, Apple Watch, Smartwatch market, smartwatch shipments, Global Smartwatch Shipments, Amazfit, Apple Watch Series 7, Imoo, Huawei

Nithya P Nair

Email Nithya P Nair

Nithya P Nair is a journalist with more than five years of experience in digital journalism. She specialises in business and technology beats. A foodie at heart, Nithya loves exploring new places (read cuisines) and sneaking in Malayalam movie dialogues to spice up conversations. More