Will Micromax Get 'Yu'?

Yes, Micromax's success is unprecedented, a dream like journey which has inspired not only its users, but the entire mobile phone industry in India. Now, the company is doing something very unlike itself, following in the footsteps of mobile manufacturers trying to make it big online. Can Micromax make 'Yu' the brand it's supposed to be, or will it turn out to be just a fad that will fade away soon?