Google has been struggling to get its Pixel brand into the hearts and minds of the masses. Last year's foibles with the Pixel 2 and Pixel 2 XL didn't help this cause either but despite that, the company managed to ship nearly twice as many units last year compared to the year before. The Pixel 3 is an important phone for Google as it's another step forward in having better control over the hardware and software integration in its products, something Apple has mastered over the years. Google is confident that its Pixel 3 is every bit as premium as Apple's new iPhones, and they have the steep price to go with it. But can it instil that same confidence in the end user? It's time to put Google's claims to the test and see how much better its new Pixel 3 really is.