Apple has entered the AI race, branding its own artificial intelligence efforts as Apple Intelligence. The iPhone maker debuted Apple Intelligence at WWDC, promising deep integration with iOS 18, iPadOS 18, and macOS Sequoia. Apple Intelligence seeks to personalise AI features and simplify daily tasks. Apple is also putting great emphasis on privacy. The company debuted Private Cloud Compute, its new cloud intelligence system that extends the security and privacy of Apple devices into the cloud, ensuring no one gets access to personal user data.