E-commerce giant Flipkart has launched Flipverse, a metaverse shopping platform for its consumers, on October 17. The first phase of Flipverse is available only on Android, and will be live for a week. 15 brands including Puma, Nivea, Tokyo Talkies, Himalaya, VIP are participating. Around 100 products are displayed in Flipverse. Supercoins and digital collectibles have been extended to Flipverse too. Flipkart has collaborated with Web3 companies such as eDAO and Polygon for the launch.