Fitshot has come out guns blazing with a plan to offer both fitness and finesse. The Fitshot Axis has a rugged sporty look with SpO2, heart rate, and blood pressure tracking, plus 15-day battery life, all for Rs 4,990. Then there is the elegant and sleek Fitshot Crystal, with a bright AMOLED display covering a huge range of daily activities. Be it cooking or cardio, the Crystal does it in style. Will the market accept this newcomer with open arms?