Vu’s latest television range takes Xiaomi and OnePlus head on
Vu has launched the Cinema TV range in India
The 4K TVs support Dolby Vision and have 40W of sound output
The smart televisions run on Android TV 9 Pie
Vu has always been a formidable name in the Indian TV market, largely thanks to affordability and features. With a strong hold on the affordable feature-filled segment, Vu has launched its latest product range to go up against manufacturers such as Xiaomi, OnePlus, Samsung, and LG. The Vu Cinema TV range, launched today by the Indian television manufacturer, is priced from Rs. 26,999 onwards, and features 4K resolution, Dolby Vision HDR, and Android TV 9 Pie in three size options - 43-inch, 50-inch, and 55-inch.
All models in the Vu Cinema TV range feature 4K resolution screens (3840x2160 pixels), along with support for Dolby Vision HDR and smart connectivity through stock Android TV 9 Pie. Various apps and streaming services are supported, including popular options such as YouTube, Netflix, Amazon Prime Video, and Hotstar, to name a few. The TVs also use Vu's Pixelium Glass Technology, which is said to enhance brightness to a claimed level of 500 nits.
The new Vu TVs also see some improvements in sound, with the range having 40W of sound output through a front-firing soundbar-like speaker arrangement with a combination of tweeters and full-range speakers. All televisions in the Vu Cinema TV range have the same features, with the only differences being in the sizes of the three variants.
The 43-inch Vu Cinema TV is priced at Rs. 26,999, the 50-inch option costs Rs. 29,999, and the 55-inch Vu Cinema TV is priced at Rs. 33,999. The series goes on sale on January 18 on Amazon India, and will also be available offline through Vu's networks of dealers and stores.
The Vu Cinema TV range is the Indian company's latest attempt to take on Xiaomi and OnePlus, apart from Samsung and LG. With features such as Dolby Vision and the 40W soundbar at competitive prices, the company will hope to win over the affordable feature-filled TV segment in 2020.
Buying a budget TV online? We discussed how you can pick the best one, on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS, download the episode, or just hit the play button below.
Ali Pardiwala writes about audio and video devices for Gadgets 360 out of Mumbai, and has covered the industry for a decade now. Ali is a Senior Reviewer for Gadgets 360, where he has regularly written about televisions, home entertainment, and mobile gaming as well. He is a firm believer in 4K and HDR on televisions, and believes that true wireless earphones are the future of the personal audio industry. Ali is available on Twitter as @AliusPardius and on email at email@example.com, so do send in