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Sony India Witnesses Rise in TV Sales Ahead of Brazil World Cup

Sony India Witnesses Rise in TV Sales Ahead of Brazil World Cup

By Press Trust of India | Updated: 3 June 2014 19:57 IST

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Sony India claims to have witnessed a sharp jump in television sales in the first two months of the current fiscal with the introduction of small screen TVs and soccer fever for the FIFA world cup.

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"We have seen a jump in sales value by 55 percent during the first two months (April-May) of the current fiscal over the corresponding months last year. This is driven by introduction of entry level 22-inch model last month and the soccer fever," Sony India head sales Sunil Nayyar said here today.

(Also Read: Sony Should Have Acted Sooner, But Will Return to Profit in 2015: CEO)

Nationally, he said, the company witnessed sales of around Rs. 700 crores from television in April-May 2014.

"We are aiming at another rise of at least 20-25 percent over the current base due to the soccer world cup in the months of June and July," he added.

(Also Read: Sony Posts $1.26 Billion Quarterly Loss on Expenses of Exiting PC Business)

Sony India has targeted 200 percent growth in unit sales between May and July month in Kolkata and Guwahati as soccer fever was more compared there to the rest of the country.

The consumer electronics major has introduced special promotional schemes to push television sales in these cities, as also in Goa and Kerala.

(Also Read: New No-Nonsense Executives Decide Strategy Shifts in Sony Restructuring)

Sony's Bravia brand was associated with Fifa World Cup 2014 and was targeting to push the brand to tier II and III market of West Bengal cashing in on the soccer mania.

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