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Philips expands home entertainment portfolio with multiple launches

Philips expands home entertainment portfolio with multiple launches

By NDTV Correspondent | Updated: 26 August 2012 13:11 IST

Philips India has launched a slew of home entertainment devices for the Indian market.

First up are the couple of Go GEAR MP3 and MP4 players. The entry level GoGEAR SA060 MP4 Player comes with 3.2-inch HVGA colour display. Priced at Rs. 5,990, it also packs in FM and has an expandable memory slot. It claims to offer up to 20-hour music or 4-hour video playback on a single battery charge. The other entry level GoGEAR SoundDot MP3 Player offer a unique fast charge feature and carries a price tag of Rs. 1,550.

Philips has also launched AS111 Android dock, which plays music and charges Android-powered smartphone and auto-synchronises its clock with the device. This dock comes loaded with Songbird that can sync music between phone and PC, and a free app that can facilitate a few other functions. AS111 is priced at Rs. 5,999.

Apart from this, the company also launched DS9800W, which comes equipped with AirPlay and can stream songs directly from iPod Touch, iPhone, iPad and also iTunes. Philips claims that the SoundSphere technology on this dock gives one the chance to experience the natural, deeper and wider sound impression. It is priced at Rs. 65,990.

Philips has always been a pioneer in Home entertainment business, and in this range Philips has now introduced two new home entertainment units - HTS6543 and HTS6553. Priced at Rs. 20,990 and Rs. 23,990 respectively, these 3D angled speakers help disperse sound evenly around the room.

Strengthening its position in the headphone Philips has launched four new headphones under the Philips O'Neil brand. The Philips O'Neil Bend will have SHO 4200 that is priced at Rs. 3,499 and SHO 4205 with mic is priced at Rs. 3,999. Both these headphones offer deep and dynamic bass. The Philips O'Neil Stretch SHO 9560 and SHO 9565 comes powered with 40mm drivers, dynamic bass, and universal mic. Strech SHO 9560 is priced at Rs. 4,499 and SHO 9565 is available for Rs. 4,999.

Unveiling the new range of products, ADA Ratnam, President, Consumer Lifestyle, Philips India, said, "Innovation backed by deep consumer insights lies at the heart of all Philips products. The new range of products is a reflection of our commitment to delivering authentic and vivid sound experience combined with cutting edge technology and contemporary design to address the ever-evolving entertainment needs of the Indian consumer."

On the back of these new launches, Philips India has said it is looking at posting a double digit growth in its consumer lifestyle segment this fiscal year by adopting new business strategies. "Philips Consumer Lifestyle has posted a strong double digit growth in past seven months and we intend to maintain it," said Ratnam.

The company is adopting strategies like adding product portfolio through creation of new categories, exploring markets, strengthening retail trade and targeting tier II and tier III cities for enhancing business.

"We are changing our market strategy and the focus is on to go to the market. We are also targeting tier II and tier III cities for some of our products," he added. Ratnam was speaking on the sidelines of launching of a new range of products that included home theatre systems, docking speakers, MP3 players and headphones to expand its lifestyle entertainment portfolio here.

(With inputs from PTI)

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