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Nokia partners with JBL to unveil NFC enabled MD PlayUp Portable speakers

Nokia partners with JBL to unveil NFC-enabled MD-PlayUp Portable speakers

By NDTV Correspondent | Updated: 30 August 2012 13:55 IST

Nokia and HARMAN Wednesday announced a new partnership to develop wireless consumer audio technologies exclusively for the Nokia Lumia range.

Nokia and HARMAN's JBL brand will jointly develop and co-brand the exclusive line of products which will include a range of speakers. Wireless connectivity from mobile device to speaker will be facilitated through Bluetooth technology capable of connecting any existing Lumia phone, or by tapping to connect with NFC for next generation Lumia phone based on Windows Phone 8.

JBL and Nokia unveiled the first fruits of their collaboration, the JBL PlayUp Portable Wireless Speaker for Nokia, at the IFA consumer electronics show in Berlin. (See: Full coverage from IFA, Berlin)

The PlayUp Portable has a maximum output of 89dB, making it suitable for use outdoors or in any modern indoor interior. The speaker connects easily and wirelessly to any existing Lumia phone via Bluetooth and for next generation Lumia phones based on Windows Phone 8, by tapping to connect with NFC. It also comes with a standard 3.5mm headphone standard audio connector to connect with any mobile phone, computer or MP3 player.

Building on the design of the Nokia Play 360 Wireless Speaker, the PlayUp Portable will be available in a range of colours including cyan, white, black - and the all new bright yellow - its body is built using double-shot plastic for durability. Featuring more than 10 hours of continuous music with a single charge, the PlayUp Portable features a replaceable battery that's tucked away at its base. Additional accessories include a carrying pouch, a micro USB charger and a 3.5mm audio cable.

"The JBL PlayUp Portable Wireless Speaker for Nokia is testimony to our long-term strategy of working with the industry's best to create unbeatable products for consumers, "said Hans Henrik Lund, Vice President and head of Nokia Gear. "With our joint passion for innovation and technology, Nokia and JBL have created a portable speaker for people who really love music and take it with them wherever they go."

The JBL PlayUp Portable Wireless Speaker for Nokia will start shipping before the end of the year, and is priced at Euro 149.

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