Saavn on Monday announced a deal that brings all of T-Series' music content to Saavn's mobile streaming service in India. Over 133,000 tracks from T-Series will now be available for Saavn's listeners on mobile devices in India.
Speaking about the alliance, Bhushan Kumar, Chairman and Managing Director of T-Series, said, "We are excited to bring the full T-Series catalog to Saavn, the premiere South Asian music service, for mobile streaming in India. Legit music streaming services are making dedicated efforts in fighting piracy by providing a fast, simple, and legal alternative, which we support fully. We are happy to make our music available to a broader Indian audience via Saavn Music for mobile devices."
T-Series' catalog - which was already available on Saavn's website - includes Bollywood, Hindi, Punjabi, and Bhojpuri music in several genres, including Film, Pop, Devotional, and Instrumental. Along with Sony, Aditya, Tips, Unisys, Yash Raj, Universal, Warner, and EMI, T-Series is one of the major music players in the country to have tied up with Saavn.
"We are proud to present T-Series' vibrant catalog to our mobile listeners in India, and to expand our partnership with one of India's premier labels," said Paramdeep Singh, Executive Chairman and Co-Founder of Saavn. "Listener demand and communication around these songs has been unprecedented, and we are thrilled to be able to answer that call with T-Series, fulfilling our mission of bringing the best music to our users, everywhere."
Newly-available music on the Saavn Music app for iPhone, Android, and feature phones includes soundtrack of popular movies like Aashiqui 2, Yeh Jawaani Hai Deewani, Chennai Express, Jab We Met, and Om Shanti Om, 2 States, Baby Doll, Main Tera Hero, Queen, Yaariyaan, and Highway; and from artists like Yo Yo Honey Singh, Arijit Singh, Himesh Reshammiya, Adnan Sami, and Sherlyn Chopra, the company said.