Elon Musk Says Sorry, Starts Acting Like a Real CEO

By Dana Hull, Bloomberg | Updated: 3 August 2018 14:31 IST

Photo Credit: Bloomberg photo by Patrick T. Fallon

Elon Musk may have been on to something when he said Tesla was becoming a real car company. Just as importantly for investors, he's acting more like a real CEO.

Tesla burned through less cash than Wall Street feared in the second quarter, sending shares higher after the close of regular trading. The stock soared after Musk apologised to the two analysts he scorned three months earlier for asking "bonehead" and "dry" questions on the company's previous earnings call.

Bulls are betting the results and the contrition mark a turning point both for Tesla and its chief executive officer. After struggling mightily to mass-manufacture a car for the first time, the company is gaining momentum with the Model 3 sedan that's critical to its bid to start making money. The 47-year-old Musk also delivered for the supporters who called for him to show more poise and execute after months of distracting and destructive behaviour.

"The pieces are now falling into place for a sustainable Tesla story. Before, it took mental gymnastics to get there," said Gene Munster, a managing partner at venture capital firm Loup Ventures. "His actions on the call were a powerful statement that he's capable of channeling his energy for the good of the company, and it removes a central concern of Tesla supporters."

The shares surged as much as 9.2 percent as of 6:25 a.m. New York time Thursday, before the start of regular trading. Tesla stock was down 3.4 percent this year through Wednesday's close.

Tesla burned through about $740 million (roughly Rs. 5,000 crores) during the three months ended in June, a better showing than the roughly $900 million analysts were expecting. Stemming the tide was a major focal point of sceptics who were alarmed by the more than $1 billion (roughly Rs. 6,800 crores) in cash the company went through in three of the previous four quarters.

"I was impressed with their negative free cash flow," said David Kudla, CEO of Mainstay Capital Management, which is betting against Tesla.

Still, with the company building some Model 3 cars manually under a tent outside its assembly plant and struggling to keep customers happy in major markets like Norway, the fund manager isn't convinced the company is out of the woods. "I'm more concerned about quality issues and service issues," Kudla said.

Musk has been adamant that Tesla won't need to raise more capital this year. Many analysts have questioned how long he can stay insistent, citing lingering doubts that the company can sustain higher Model 3 production levels and afford to pay off some of the liabilities looming on its balance sheet.

The CEO set out to address these concerns both in a letter to shareholders and on the call. He and Chief Financial Officer Deepak Ahuja wrote that they expected Tesla to build as many as 55,000 Model 3s this quarter, which would nearly double output from the three months that ended in June. Then, Musk told an analyst the company would start paying off its debts.

"I don't mean refi-ing them, I mean paying them off," he said."There's a convert that's coming due soon - a couple hundred million, $900 million, something like that - we expect to pay that off with internally generated cash flow, and still have a healthy cash balance."

Tesla ended June with about $2.2 billion (roughly Rs. 15,100 crores) in cash, the least it's carried since the first quarter of 2016.

While Musk flaunted plans to get Tesla's fiscal house in order, he also might end up raising some capital after all. The company probably will use "essentially a loan from the local banks" in China to fund a new factory it's building in Shanghai, he said on the call.

Bloomberg News reported earlier Wednesday that the company would look to China to at least partially fund the car and battery plant where it intends to invest $5 billion (roughly Rs. 34,400 crores), citing a person familiar with the plans. Spending won't begin "in any significant way" until next year, according to the shareholder letter. Musk said it may only cost about $2 billion in capital expenditures for the factory to be able to build 250,000 vehicles a year.

For almost a year, Tesla followers fixated on the company's target to make 5,000 Model 3s in a week. After a struggle Musk blamed in part on relying too much on automation, the carmaker put off expenditures toward doubling that rate until it was achieved.

Tesla pulled out all the stops to finally hit that goal at the end of June, flying in a production line from Germany on a cargo plane, adopting an around-the-clock schedule and erecting a massive tent to house another assembly line in the parking lot of its California plant.

Now that the company finally hit the target, it's reviving a goal to make 10,000 a week sometime in 2019. A year ago, the goal was to get there in 2018.

Tesla is renewing the target even as Musk and Ahuja tout having "significantly cut back" on spending projections. The CEO carried out a reorganisation last quarter and announced that 9 percent of the company's workforce would be dismissed.

The measures Tesla has been taking may be what bears point to as evidence that the company has been taking short-term steps only to support the perception that its outlook is improving, said Alexander Potter, an analyst at Piper Jaffray with a buy rating on the shares.

"Only time will tell, but in our view, today's results were clearly a step in the right direction," he wrote in a report to clients. "A few years from now, investors may conclude that 2Q18 was the quarter in which Tesla cemented its position as a truly formidable player in the global automotive market."

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