Hero Eyes Leadership Position in EV Two-Wheeler Segment, Plans Setting Up Battery Charging Stations

In line with company's vision to lead the future of mobility, Hero unveiled Vida as its brand identity for emerging mobility solutions.

By Press Trust of India | Updated: 15 July 2022 20:17 IST

Hero Eyes Leadership Position in EV Two-Wheeler Segment, Plans Setting Up Battery Charging Stations

With Taiwan's Gogoro, Hero is planning to bring battery-swapping network to India

Highlights

Hero is looking to foray into EV segment in the upcoming festive season
Hero had last year crossed 100 million cumulative production milestone
Munjal said the company is focussing on digital initiatives to push sales

The country's largest two-wheeler maker Hero MotoCorp is eyeing leadership position in the electric two-wheeler segment globally, according to its annual report for 2021-22.

The company, which currently leads the traditional two-wheeler segment globally in terms of volumes, is looking to foray into the electric segment in the upcoming festive season.

Hero had last year crossed the 100 million cumulative production milestone since its inception in 1984.

The company had achieved its first one million cumulative production milestone in 1994 and went on to cross 50 million units in 2013 and 75 million units in 2017.

"This year will see Hero MotoCorp claim its position in the exciting clean mobility space in a bold avatar. Hero MotoCorp will transform its leadership in the internal combustion engine (ICE) market into the electric vehicle space – globally!" the company Chairman and CEO Pawan Munjal informed shareholders.

He noted that the company is geared up for the next decade.

"As we have our eyes on the production of the next 100 million by the end of 2030, we are taking strides towards sustainability and electrification with a single-minded determination to Be the Future of Mobility," Munjal said.

In line with company's vision to lead the migration to the future of mobility, it has unveiled Vida as its new brand identity for emerging mobility solutions.

"Through Vida, which means 'life', we will not only revolutionise the electric mobility space, but will also ensure a cleaner, greener and better future for generations to come," Munjal said.

He noted that with Taiwan's Gogoro, it will bring the largest battery-swapping network to India.

"We are also in discussions with Bharat Petroleum to set up battery charging infrastructure for EVs across the country," Munjal said.

With the investment in Ather Energy, starting from 2016, the company is also accelerating its electric journey and bringing sustainable mobility solutions that deliver value to stakeholders, he noted.

Elaborating on other initiatives, Munjal said the company is focussing on digital initiatives to push sales.

"The company has launched a sales and aftersales services platform on [WhatsApp](https://www.gadgets360.com/tags/whatsapp). Going forward, we expect 30 percent of our sales to be generated from digital channels," he added.

To offset the adverse impact, Hero MotoCorp focused on expanding exports, optimising costs, prioritising projects, improving internal processes and re-evaluating options, he said.

The company reported total income of Rs. 29,802 crore in FY 2021-22.

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