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Videocon eyes 3 million mobile subscribers in Punjab in one year

Videocon eyes 3 million mobile subscribers in Punjab in one year

By Press Trust of India | Updated: 22 August 2012 12:24 IST

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Cellular operator Videocon today said it is targeting to double its mobile subscribers' base to three million in one year in Punjab.

"We are targeting to double our subscribers in Punjab to 3 million in next one year," Videocon Mobile Services, Chief Marketing and Customer Services Officer, Sanjeev Garg told reporters here today.

Videocon, which rolled out its mobile services two years back in Punjab, at present, has a subscribers' base of 1.5 million.

Finding Punjab as the most potential market in the country, Videocon plans to deepen its market by targeting youth segment in the age group of 15-35 years which constitutes 40 per cent of state's population, Garg said.

Videocon today rolled out new value-for-money pack designed to cater to the needs of diverse young population in Punjab whereby young customers can enjoy free internet, low cost SMS and low call rates, he added.

The Youth Pack comes at a price of Rs 107 with a call rate of 2 paise a minute to local Videocon numbers and 1 GB free internet usage for three months.

"Youth pack offers all benefits with one recharge and saves the hassles of getting multiple recharge with saving up to 60 per cent in total value," he said.

Videocon, which has already invested Rs 400 crore so far in Punjab, has also planned to spend Rs 400 crore this fiscal to expand its coverage across the state.

"We are currently covering about 4,500 villages in Punjab and we have plans to expand our network across the state by setting up more base stations in non-covered villages," said Garg.

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