Reliance Jio is gearing up for the mega launch event of its 4G service
for its employees with offers like free subscription till commercial roll out and steep discount on handsets.
"For the first time in India's corporate history, an employee launch will see 35,000 strong attending the event at the venue itself. Over 1 lakh employees would attend an event on physical and virtual platforms who can avail free 4G service of Jio at least till commercial launch," a source aware of the development at Reliance Jio told PTI.
Reliance Jio also plans a 25 percent discount on company's LYF mobile handsets, the source said.
Bollywood actor Shah Rukh Khan and musician A R Rahman will host the function on December 27. When contacted, a Reliance Jio Infocomm spokesperson said, "Team Jio is working at war footing to prepare for upcoming Employee Launch Event on the eve of our Founder Chairman Dhirubhai Ambani's 83rd birthday anniversary."
Though main function will be held in Reliance Corporate Park, the company is preparing stage to connect employees virtually at around 1000 locations including Dallas in the US.
The entire live-cast of the event will be carried on Jio's own digital network to demonstrate capabilities of the network for enterprises and corporates in India specifically which is specifically targeting large distribution companies, the source said.
Bollywood actor Shah Rukh Khan has said that he will be the brand ambassador of Reliance Jio and the services are expected to expanded around March-April period. Reliance Jio holds the biggest chunk of liberalised spectrum among telecom operators and that can be used for deploying any technology for mobile services.
According to field trials by brokerage firm Credit Suisse, download speed on 4G network of Reliance Jio during beta-test peaked at 70 megabit per second but remained in 15-30Mbps range on most occasions.