BSNL Will Improve Quality of Services Instead of Raising Tariffs: CMD Robert Ravi

BSNL is reportedly looking to retain its recently earned subscribers, and the operator's initiatives will include improving its quality of services.

Written by Shaurya Tomer, Edited by David Delima | Updated: 23 October 2024 16:54 IST

BSNL Will Improve Quality of Services Instead of Raising Tariffs: CMD Robert Ravi

Photo Credit: BSNL

BSNL recently updated its logo ahead of anticipated commercial rollout of 4G services in India

Highlights

BSNL confirms it will not raise tariffs despite recent increase in users
It aims to have a 25 percent market share in the country by 2025
The state-owned telecom operator recently introduced 7 new services

Bharat Sanchar Nigam (BSNL) does not have plans to hike tariffs in the near future, the state-owned telecom operator's Chairman and Managing Director reportedly announced on Tuesday. Alongside the launch of its new logo and seven new services, the official highlighted that BSNL will focus on improving its quality of services to retain the new consumers it gained following the price hike rolled out in India by telecom operators such as Bharti Airtel and Reliance Jio.

BSNL Has No Plans to Hike Tariffs

BSNL gained 2.9 million subscribers in India in July, following a price hike by its private sector rivals in India, taking its market share to eight percent. Lower tariffs were attributed as a major reason behind the shift of Indian consumers from telecom operators like Airtel, Reliance Jio and Vodafone Idea (Vi) to BSNL.

The state-owned operator is looking to retain these recently gained subscribers and its efforts will include improvement of its quality of services, according to a Financial Express report that says the operator will not increase tariffs in the near future.

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While launching the new logo, Robert Ravi, Chairman and Managing Director of BSNL said, “We can clearly say we are not going to increase our tariffs in the near future. Today, BSNL's prime interest is to see that its consumers are happy and to win their confidence. We don't see any need for tariff hikes now.”

The telecom operator is also looking to expand its user base in India. It aims to have a 25 percent market share in the country by 2025, as per the official. The recently launched services, such as spam protection, Wi-Fi roaming service for fibre-to-the-home (FTTH) consumers, Any Time SIM (ATM) kiosks, and a fibre-based intranet TV service are expected to be the driving factors behind the company's anticipated growth.

Minister of Communications Jyotiraditya Scindia emphasised that the state-owned telecom operator will “always” be at the forefront of innovation as a leader. The minister highlighted BSNL's rise in subscriber count since the commencement of its 4G rollout, from 7.5 million to 18 million in March 2024. By mid-2025, BSNL will have one lakh 4G sites in India, while some of them will also be migrated for 5G.

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Further reading: BSNL, BSNL Tariff, BSNL mobile rates, BSNL Plans

Shaurya Tomer

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Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More