China-based Transsion Holdings' brand Itel Mobile on Friday extended its partnership with Airtel under the latter's Mera Pehla Smartphone initiative.
As part of the partnership, Itel's A44, A44 Pro, and S42 devices will be available for customers at effective prices of Rs. 3,999, Rs. 5,399, and Rs. 6,699, respectively, thanks to instant cashback coupons worth a total of Rs. 1,800 from Airtel.
To get the cashback, users will have to insert an Airtel 4G SIM card in SIM 1 slot of the selected device and activate services. Then, users will have to download the My Airtel app from Google Play, and register. 36 instant cashback coupons worth Rs. 50 each will then be credited to the user's account, within 24 hours of registering. The coupons can applied only on recharges of Rs. 199 or above.
Itel devices are available in retail stores across the country.
Vani Venkatesh, Chief Marketing Officer, Bharti Airtel said, "The response to our existing partnership with Itel under Mera Pehla Smartphone, has been phenomenal. Today, we are delighted to extend this partnership and offer more affordable devices to customers enabling them to get on to the digital highway."
Speaking on the association, Arijeet Talapatra, CEO, Transsion India said, "We believe in democratising innovative technology while extending maximum benefit to our customers in every way possible. In line with this objective, we are extremely delighted to team with Airtel to deliver this offer. We primarily believe in value addition and we wish to offer the same to our users and potential customers. This strategic partnership with India's largest telecom services provider is a reiteration to deliver greater value in our offerings."
Written with inputs from IANS