Home
Telecom
Telecom News
Airtel 'Happy Hours' Offers 50 Percent Data Back on In App Downloads to Prepaid Customers

Airtel 'Happy Hours' Offers 50 Percent Data Back on In-App Downloads to Prepaid Customers

By Shekhar Thakran | Updated: 15 July 2016 11:38 IST

Highlights

The new service is available to all prepaid customers by default
Developers don't have to pay Airtel to use this feature
YouTube, FastFilmz have already integrated the option in their apps

Airtel on Thursday announced 'Happy Hours' for its prepaid customers that will offer them 50 percent data back for all in-app content downloads done between 3am and 5am. In order to execute this offer, Airtel has encouraged developers to integrate the option of scheduling the time for downloads within their apps.

Happy Hours is available to all Airtel prepaid customers by default and does not require an opt-in. Users will benefit on downloading non-urgent in-app content like videos, photos, and music albums as they will receive half of the total data spent on downloads between the given times. For Example, if you schedule a music album download with size 200MB, you will be credited back with 100MB of data.

Airtel has provided a free API to developers for them to integrate the download schedule mechanism, potentially thwarting net neutrality contentions. "Any App developer can integrate with Airtel Happy Hours in four simple steps and give their users the option to automatically schedule downloads between 3.00am and 5.00am so their users get 50 percent data back on downloads," the company said in an emailed statement.

As of now, YouTube and FastFilmz have already integrated the option and other apps are likely to follow, Airtel said. In order to access this feature, all that an Airtel prepaid customer needs to do inside YouTube app is choose the Smart Offline option on their chosen video and select 'Save overnight with Airtel Happy Hours' option to download the video between 3.00am and 5.00am and receive 50 percent of data back.

Interestingly, the company said that it hopes that this new feature will have a positive impact on the overall network experience during the day/peak-hours as 'Happy Hours' might help shift some of the non-urgent data traffic to non-peak hours and help reduce congestion.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.