Micromax is India's top domestic smartphone vendor and has plenty of popular products on offer. Even so, it has a bit of a reputation for selling low-quality products and it knows that there are people who would simply never consider a Micromax phone over, say, a Samsung or a Sony. There are also dozens of other companies with very similar products, and any of them could easily become as successful. The company now wants products that will stand out and have strong individual identities - and that means making some bold moves. The result is Yu Televentures, an all-new subsidiary company which will develop and sell smartphones aimed at the youth market. Yu will target tech-savvy but budget-conscious buyers, and is banking on catchy names and slogans with "attitude". Interestingly, these phones will only be available online. The company also talks up an "ecosystem of connected devices" and a "differentiated user experience".
Yu Yureka mobile was launched in December 2014. The phone comes with a 5.50-inch touchscreen display offering a resolution of 720x1280 pixels at a pixel density of 267 pixels per inch (ppi). Yu Yureka is powered by a 1.5GHz octa-core Qualcomm Snapdragon 615 processor. It comes with 2GB of RAM. The Yu Yureka runs Cyanogen OS 11 and is powered by a 2500mAh removable battery.
As far as the cameras are concerned, the Yu Yureka on the rear packs 13-megapixel camera. It sports a 5-megapixel camera on the front for selfies.
Yu Yureka is based on Cyanogen OS 11 and packs 16GB of inbuilt storage that can be expanded via microSD card (up to 32GB). The Yu Yureka is a dual-SIM (GSM and GSM) mobile that accepts Micro-SIM and Micro-SIM cards. The Yu Yureka measures 154.80 x 78.00 x 8.80mm (height x width x thickness) and weighs 177.00 grams. It was launched in Moonstone Grey colour.
Connectivity options on the Yu Yureka include Wi-Fi 802.11 b/g/n, GPS, Bluetooth v4.00, FM radio, 3G, and 4G (with support for Band 40 used by some LTE networks in India). Sensors on the phone include accelerometer, ambient light sensor, gyroscope, and proximity sensor.
As of 2nd November 2024, Yu Yureka price in India starts at Rs. 3,999.
Product Name | Price in India |
---|---|
Yu Yureka (2GB RAM, 16GB) - Moon Dust Grey | ₹ 3,999 |
Yu Yureka price in India starts from ₹ 3,999. The lowest price of Yu Yureka is ₹ 3,999 at Amazon on 2nd November 2024.
Alternate names | AO5510 |
Brand | Yu |
Model | reka |
Price in India | ₹3,999 |
Release date | December 2014 |
Form factor | Touchscreen |
Dimensions (mm) | 154.80 x 78.00 x 8.80 |
Weight (g) | 177.00 |
Battery capacity (mAh) | 2500 |
Removable battery | Yes |
Colours | Moonstone Grey |
Screen size (inches) | 5.50 |
Touchscreen | Yes |
Resolution | 720x1280 pixels |
Pixels per inch (PPI) | 267 |
Processor | 1.5GHz octa-core |
Processor make | Qualcomm Snapdragon 615 |
RAM | 2GB |
Internal storage | 16GB |
Expandable storage | Yes |
Expandable storage type | microSD |
Expandable storage up to (GB) | 32 |
Rear camera | 13-megapixel |
Rear flash | Yes |
Front camera | 5-megapixel |
Operating system | Cyanogen OS 11 |
Wi-Fi | Yes |
Wi-Fi standards supported | 802.11 b/g/n |
GPS | Yes |
Bluetooth | Yes, v 4.00 |
NFC | No |
Infrared | No |
USB OTG | No |
Headphones | 3.5mm |
FM | Yes |
Number of SIMs | 2 |
Wi-Fi Direct | No |
Mobile High-Definition Link (MHL) | No |
SIM 1 | |
SIM Type | Micro-SIM |
GSM/CDMA | GSM |
3G | Yes |
4G/ LTE | Yes |
Supports 4G in India (Band 40) | Yes |
SIM 2 | |
SIM Type | Micro-SIM |
GSM/CDMA | GSM |
3G | Yes |
4G/ LTE | Yes |
Supports 4G in India (Band 40) | Yes |
Compass/ Magnetometer | No |
Proximity sensor | Yes |
Accelerometer | Yes |
Ambient light sensor | Yes |
Gyroscope | Yes |
Barometer | No |
Temperature sensor | No |