With a name and a strategy formulated primarily to confront Xiaomi and other low-cost Chinese manufacturers head on, Micromax's Yu has done pretty well for itself so far. Now on its fourth release in less than a year, the company seems determined to mop up as much of the sub-Rs. 10,000 market as it can. Yu is sticking to the weekly flash sale format and it's unlikely that there will be huge quantities of the new Yunique up for grabs.Expect demand to be high, because this phone promises an HD screen, 4G LTE, a snappy processor and even a high-quality camera - all for just under Rs. 5,000. If the company can pull this off and ensure reasonable supplies, it will pull attention away not only from Xiaomi and the rest of the new Chinese companies in the market, but also the likes of Samsung and other higher end multinationals. This should be interesting.
The new Yu Yunique is bringing serious competition to the sub-Rs. 5,000 segment. Undercutting its prime competitor Xiaomi, this phone offers the same Qualcomm Snapdragon 410 processor with 1GB of RAM and 8GB of storage; 4G LTE on Indian bands; stock Android 5.1; an 8-megapixel rear camera; and an HD 720p display. Battery life is a little weak and the camera isn’t as good as phones that cost just a little more. However, the rest of the features are highly appealing – and this phone does it all while managing to look good too. Budget buyers have never had it this good. Consider the Yunique if cost is everything and you still need 4G, but do look around at other options as well if you can spend another Rs. 1,000-2,000.
Brand | Yu |
Model | nique |
Price in India | ₹6,900 |
Release date | September 2015 |
Form factor | Touchscreen |
Dimensions (mm) | 134.50 x 67.50 x 8.30 |
Weight (g) | 128.00 |
Battery capacity (mAh) | 2000 |
Removable battery | No |
Colours | Black |
SAR value | 0.35 |
Screen size (inches) | 4.70 |
Touchscreen | Yes |
Resolution | 720x1280 pixels |
Pixels per inch (PPI) | 312 |
Processor | 1.2GHz quad-core |
Processor make | Qualcomm Snapdragon 410 |
RAM | 1GB |
Internal storage | 8GB |
Expandable storage | Yes |
Expandable storage type | microSD |
Expandable storage up to (GB) | 32 |
Rear camera | 8-megapixel |
Rear flash | LED |
Front camera | 2-megapixel |
Operating system | Android 5.1 |
Wi-Fi | Yes |
Wi-Fi standards supported | 802.11 b/g/n |
GPS | Yes |
Bluetooth | Yes, v 4.00 |
NFC | No |
Infrared | No |
USB OTG | No |
Headphones | 3.5mm |
FM | Yes |
Number of SIMs | 2 |
Wi-Fi Direct | No |
Mobile High-Definition Link (MHL) | No |
SIM 1 | |
SIM Type | Micro-SIM |
GSM/CDMA | GSM |
3G | Yes |
4G/ LTE | Yes |
Supports 4G in India (Band 40) | Yes |
SIM 2 | |
SIM Type | Micro-SIM |
GSM/CDMA | GSM |
3G | No |
4G/ LTE | No |
Supports 4G in India (Band 40) | Yes |
Compass/ Magnetometer | No |
Proximity sensor | Yes |
Accelerometer | Yes |
Ambient light sensor | Yes |
Gyroscope | No |
Barometer | No |
Temperature sensor | No |