As it nears a size and scope never before approached by a technology
company, Apple is doing things its executives said it never would.
Apple's
co-founder, Steve Jobs, once announced that using a stylus with a
computing device was passé. But guess what? The company is now offering a
stylus, called Apple Pencil, for $100 (roughly Rs. 6,700).
And in a move sure to make
Apple old-timers squirm, the newest version of the iPad, which has an
optional keyboard that attaches to the tablet, is even imitating some of
the features of Microsoft's Surface.
Together, the tablet, stylus
and keyboard make for a combination computing device that Apple
executives had long said that they wouldn't create.
(Also see: iPad Pro With 12.9-Inch Display, Apple Pencil Stylus Launched)
But the center
of this ever-expanding Silicon Valley giant is still the iPhone, which
accounts for 56 percent of Apple's profits. And in a presentation that
lasted more than two hours on Wednesday at the Bill Graham Civic
Auditorium here, Apple executives emphasized several new iPhone features
that - despite other announcements, ranging from an improved version of
the company's television controller to chic watchbands - are still the
key to Apple's success.
"Investors have been rewarded by assuming
Apple can continually push the envelope on what a phone and the company
can do," said Michael A. Sansoterra, the chief investment officer at
Silvant Capital Management, which owns Apple stock.
Apple will hit
this holiday shopping season with the iPhone 6s and 6s Plus, which
include an upgraded, 12-megapixel camera and a new capability called 3D
Touch. It can sense how hard a user is pressing a button, allowing for
easier access to different menus and information. It also gives users
tactile feedback when they touch their screens. Pressure-sensitive touch
screens are already available on the Apple Watch and in the track pad
of the new MacBook.
(Also see: iPhone 6s and iPhone 6s Plus With 3D Touch Display Launched)
The phone's touch ID sensor has been upgraded,
and the phone will feature iOS 9, the newest version of Apple's mobile
operating system.
The new iPhone 6s will cost $200 (roughly Rs. 13,000), and the iPhone 6s Plus will cost $300 (roughly Rs. 20,000) with a phone contract.
The
new phones will be available in 12 countries, including the United
States, on Sept. 25. They will be available for preorder starting
Saturday.
© 2015 The New York Times News
Apple's Foldable iPhone to Sport Display With Same Aspect Ratio as iPad Models, Tipster Claims28 March 2025
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