Lenovo Led India Tablet Market in 2021, Tablet Shipments Grew 28 Percent Year-on-Year: Counterpoint Research

The Indian tablet market is expected to reach around 5 million units in 2022.

By David Delima | Updated: 28 April 2022 12:54 IST

Lenovo Led India Tablet Market in 2021, Tablet Shipments Grew 28 Percent Year-on-Year: Counterpoint Research

Photo Credit: Lenovo

Lenovo, Apple, and Samsung accounted for over four-fifths of the 2021 tablet market share in India

Highlights

Lenovo dominated the tablet market with 42 percent market share
Companies like Realme recently entered the tablet segment
Apple was in third position with 16 percent market share

Tablet shipments in India grew 28 percent year-on-year (YoY) in 2021 according to data shared by a research firm, indicating a rise in the popularity of the portable computing devices amid the ongoing coronavirus pandemic. Lenovo dominated the tablet market with the highest percentage of tablet shipments in India, while Samsung and Apple were in second and third position. Meanwhile, companies like Realme, which have recently entered the tablet segment, also managed to capture a small percentage of the market share.

According to a report by Counterpoint Research, Lenovo dominated the tablet market in India in 2021, thanks to its wide distribution network and the company's focus on the important lower-middle segment (Rs. 10,000 to Rs. 20,000) that makes up over half of the tablet market in the country. Lenovo captured 42 percent of the market share in terms of tablet shipments in 2021, thanks to its Tab M8 and Tab M10 models.

Meanwhile, Samsung and Apple took the second and third spots, with 25 percent and 16 percent of the market, respectively. Lava had a market share of 7 percent. While Counterpoint notes that more smartphone manufacturers are entering the tablet segment, the market appears to be consolidated with Lenovo, Samsung, and Apple accounting for 83 percent (or four-fifths) of the total market — due to Samsung's Galaxy A series, Lenovo's M series, and Apple's iPad models.

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Realme launched the Realme Pad — its first tablet in India — in September 2021. According to the data from Counterpoint Research, the company has already taken up 4 percent of the tablet market share in India. Meanwhile, Xiaomi recently launched the Xiaomi Pad 5 in India, while other Chinese smartphone manufacturers like Oppo and Vivo are also expected to compete in the tablet market, which could offer more choice at various price points.

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The tablet market in India could reach around 5 million units in 2022, amid an increase in domestic manufacturing. The report notes that most tablets in India are imported, but local manufacturing is expected to increase from its current share of 20 percent. Meanwhile, government tenders for purchasing tablets have also helped to increase the demand for these devices in the country, according to Counterpoint.

Asus India's Arnold Su joins this week's Orbital, the Gadgets 360 podcast, to talk about how the PC maker is planning to grow its presence in the country. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

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Realme Pad

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Bright and sharp display
Slim, good build quality
Good battery life
Good sound quality
3.5mm headphone jack

Bad
No stylus or keyboard support
Not recommended for productivity

Read detailed Realme Pad review

Display 10.40-inch

Processor MediaTek Helio G80

Front Camera 8-megapixel

Resolution 2000x1200 pixels

RAM 4GB

OS Android 11

Storage 64GB

Rear Camera 8-megapixel

Battery Capacity 7100mAh

More Realme Tablets

Xiaomi Pad 5

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Bright, 120Hz display
Dolby Vision and Dolby Atmos support
Loud and clear quad-speaker system
Very good battery life
Excellent gaming performance
Quality keyboard and stylus accessories (optional)
Charging is relatively fast

Bad
Missing headphone jack and fingerprint scanner
No cellular option
No bundled cover

Read detailed Xiaomi Pad 5 review

Display 11.00-inch

Processor Qualcomm Snapdragon 860

Front Camera 8-megapixel

Resolution 2560x1600 pixels

RAM 6GB

OS Android 11

Storage 256GB

Rear Camera 13-megapixel

Battery Capacity 8720mAh

More Xiaomi Tablets

Lenovo Tab M8

KEY SPECS
NEWS

Display 8.00-inch

Processor MediaTek Helio A22

Front Camera 2-megapixel

Resolution 720x1280 pixels

RAM 3GB

OS Android Pie

Storage 32GB

Rear Camera 5-megapixel

Battery Capacity 5000mAh

More Lenovo Tablets

Lenovo M10

KEY SPECS
NEWS

Display 10.20-inch

Front Camera 2-megapixel

Resolution 1920x1200 pixels

RAM 3GB

OS Android Oreo

Storage 32GB

Rear Camera 5-megapixel

Battery Capacity 4850mAh

More Lenovo Tablets

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Further reading: Tablets, Lenovo Tablets, Samsung Tablets, Apple, iPad, Lenovo, Samsung, Lava, Realme

David Delima

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As a writer on technology with Gadgets 360, David Delima is interested in open-source technology, cybersecurity, consumer privacy, and loves to read and write about how the Internet works. David can be contacted via email at DavidD@ndtv.com, on Twitter at @DxDavey, and Mastodon at mstdn.social/@delima. More